12 Jan 2012
| by Anne Cassidy
The Gamesys Group has hired Isobel to handle its £5 million advertising account for Jackpotjoy....
Michael Saunders, the managing director of Jackpotjoy, said: "We have been tremendously impressed ...
of Isobel, said: "Jackpotjoy is a great brand and we've got some cracking creative campaigns up our sleeve ...
13 Oct 2011
| by Matt Williams
Jackpotjoy, the online gaming and bingo site, is looking for an agency to handle its £5 million...."
After winning the account in July 2009, Beta introduced a brand campaign for Jackpotjoy starring the former EastEnders star Barbara Windsor.
The initial TV ad saw Windsor play the "Queen of Bingo", holding court over a game of bingo in a lavish hall.
Lee Fenton, the chief operating officer ...
09 Feb 2012
| by Jeremy Lee
Costa Bingo, the online gambling site, has approached ad agencies with a brief to handle its £1...to create brand work and increase its presence in the highly competitive and crowded online bingo market.
Founded in June 2009, Costa Bingo operates its website out of Gibraltar but is owned by the Isle of Man ...
the Fancy Bingo, City Bingo and Sing Bingo brands.
The media account, handled by OMD, is not thought ...
17 Nov 2011
| by Anne Cassidy
Tombola, the bingo brand, is reviewing its £8 million advertising account.
10 Jun 2010
Paddy Power has appointed Work Club to its advertising account for its online bingo and games...The appointment marks the first time an ad agency has worked on the account. Work Club will create Paddy Power's first above-the-line bingo activity for two years and a debut advertising campaign for its games products. The new TV ads for bingo and games will air later this month. The move does ...
23 Feb 2012
| by Maisie McCabe
planning and buying accounts for the online gambling sites Blue Square, Mecca Bingo and Grosvenor Casinos....and Mecca Bingo in the past. Sources said that the majority of Rank Interactive s above-the-line creative and buying has been handled in-house.
In March 2010, Mecca Bingo signed a seven-figure, three-year deal ...
12 Apr 2012
| by Katherine Levy
Rank Interactive, the gaming company that owns the Blue Square, Mecca Bingo and Grosvenorcasinos
27 Apr 2012
| by Nick Batten
impressive campaigns under his belt." In January, Isobel won the 5m Jackpotjoy account, beating M C ...
29 Sep 2011
| by Matt Williams
later, where he worked on campaigns for Jackpotjoy and NSPCC.
Cave spent the majority of his career ...
19 Apr 2012
| by Jeremy Lee
is the third-largest retail bookmaker in the UK with a 20 per cent market share; Gala Bingo, which is the leading bingo brand with a 34 per cent market share; and Gala Casinos, which is the third-largest casino ...
, their advertising include BetVictor, Costa Bingo, Unibet and Rank Interactive.
Marketing activity in the gambling ...