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Adwatch (Feb 2) - Is Jackpotjoy on to a winner?

'Queen Babs' is perfect casting in bingo website's Christmas message to British women, writes Steve...to Jackpotjoy. It already boasts a DD presence in online bingo, with more than 25% of a 1bn market and I reckon ... - the EastEnders' pub not the theatre - and now she's been crowned the nation's Queen of Bingo. 'Er Right Royal ... website Jackpotjoy. She delivers her alternative Queen's Christmas message to the nation while offering ...

Bingo brand to run Channel 4 'Ad Break Game'

Online bingo operator Jackpotjoy.com is using a year-long sponsorship of Channel 4's 'Deal...first appeared in Jackpotjoy.com's ads in September. To take part in the competition, a player has to open a Jackpotjoy.com account and sign in every day 'Deal or No Deal' is screened to get seven numbers ... . The Noel Edmonds-fronted game show will air six days per-week during the 12-month period. Jackpotjoy ...

Sector Insight: Bingo

Traditional bingo halls are struggling as a result of the smoking ban, the recession...ladies, 88; clickety-click, 66; dancing queen, 17 - the catchphrases of bingo-calling have made their way ... by the combined effect of the smoking ban and the rise of online gambling. A high proportion of bingo ... and 2009, revenue fell by 26% and admissions by 22%, according to Mintel. Last year, bingo clubs attracted ...

Adwatch Review: Wink Bingo

LONDON - Will Awdry, creative partner at Ogilvy, reviews the Wink Bingo commercial, which had...suited to these weird times Ooh, we love a soft target, we ad people. At first glance, Wink Bingo ... , this is the National Lottery For The Rest Of Us. This is the good cause' of Wink Bingo. I suspect some strategist ... Bingo to be a dashing character in a classic comedy caper of the old school. I'd wondered about other ...

Brand Health Check: Gala Bingo

; mso-bidi-language:#0400;} The money raining down in Gala Bingo's latest ad campaign is a ... breach. Gala, which along with its rival, Mecca Bingo, controls more than 40% of bingo halls in Britain ... bingo halls by next June and has al ready made closures in the Midlands. The biggest threat ...

Online brand Moon Bingo to roll out first TV ad

LONDON - Moon Bingo, the online bingo website, is launching its first UK TV ad campaign on Monday...and terrestrial channels, uses the slogan "Moon Bingo - One Small Step for Man, One Giant Leap for Bingo". Re ... executive of Moon Bingo's parent company, NetBoost Media, said: "To maximise on this incredible response to our vibrant site and to ensure that Moon Bingo players continue to have a very exciting, enjoyable ...

Paddy Power debuts TV ads for bingo and games sites

Paddy Power has rolled out its first TV campaign to promote its online bingo and games websites...., however, be retained on a roster. The bingo campaign focuses on the social interaction that comes from playing online bingo and is targeted at a female audience. The games campaign is male ...

Five pairs up with PartyGaming for online service

LONDON - Broadcaster Five is creating a Five-branded bingo and casino online service following a

Race Online 2012 unveils host of brand partners

Sky, Everything Everywhere, BBC, Three, Mecca Bingo, Lloyds, Microsoft, BT and the Post Office...October Mecca Bingo will host internet taster sessions, while Post Office staff at 370 branches will talk ...

BingoLotto relaunches with exclusive Tesco tie

BingoLotto, a mix of lottery, bingo games and entertainment, which aired on Virgin 1 and Challenge ... retailer partner. It now hopes to benefit from Tesco's greater reach. IGS will support Bingo ... an equity shareholder in Bingo-Lotto, but claims it will still invoice for any work. Media planning ...

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