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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ... From Cadbury s to Jaguar, we re used to foreign companies buying British brands. What changes ...

Turkey of the Week - In-house agency Spark 44/Jaguar

17 May 2012

Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib

Haymarket Network relaunches Jaguar Magazine iPad app

11 May 2012 | by Staff

of the iPad app for Jaguar Magazine, featuring more exclusive images, information and video about the car...The Jaguar ALIVE issue takes the reader on a drive along Australia's sensational Great Ocean Road in an XKR-S, with one of the world's best surfers. Elsewhere, the app explains why Jaguar builds life ... XJ Sentinel being shot at and blown up. Haymarket Network has been working with Jaguar since 2000 ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

'. Favourite brand outside Unilever: Jaguar E-Type. Biggest achievement: 'Marrying my wife, Kim.' STAT ...

Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

10 May 2012 | by Matt Cartmell

The company, which is part of the Tata Group that also owns Jaguar Land Rover, currently uses Fleishman-Hillard, which is included in the pitch process. The process is understood to have been launched as part of a regular review of TCS' consultancies. The pure public affairs brief covers the UK. TCS ...

Jaguar to air Homeland-themed ad

03 May 2012 | by Maisie McCabe

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes...Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part ... at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition." The 'How Alive Are You' campaign aims to differentiate Jaguar from its German competitors and attract a ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Jaguar Land Rover lobbying work up for grabs

01 May 2012 | by Matt Cartmell

Jaguar Land Rover is repitching its lobbying agency work as its global public affairs director...support for Jaguar Land Rover, focusing across political parties and Whitehall. The pitch process ... spokeswoman for Jaguar Land Rover said: Jaguar Land Rover has confirmed Andrew McCall is leaving his position ... stint at Jaguar Land Rover. Ford originally owned both Land Rover and Jaguar, which it sold to Tata ...

Orb Communications Group

30 Apr 2012

Orb Communications Group www.automotivepr.com Dacre House 19 Dacre Street London SW1H 0DJ 020 7952 1070 Longest-held clients Bosch, Chevrolet, Chevron Lubricants, Continental Tyres, Cummins, DAF Trucks, Ferrari, Ford, Jaguar, Land Rover, Leyland Trucks, Optare plc, RM ...

StockWell Group hires Burson-Marsteller's George Hutchinson

30 Apr 2012 | by Alec Mattinson

acted for international companies including Nissan, Xstrata, Alcatel-Lucent and Jaguar Land Rover ...

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