10 Jul 1997
| by JULIAN LEE
Jaguar has appointed Phil Chapman to the new post of manager of
relationship and direct marketing...Jaguar has appointed Phil Chapman to the new post of manager of
relationship and direct marketing, to bolster the company s database and
relationship marketing programme. Chapman moves in from Jaguar s
marketing strategy team.
...
03 Sep 1998
| by AMANDA MACCHI, Director Of Sales And Ma
If you see Jaguar s mascot, what does it make you think of: power,
strength, speed? Is the jaguar...If you see Jaguar s mascot, what does it make you think of: power,
strength, speed? Is the jaguar the perfect marketing icon?
The Jaguar brand name was the brainchild of the Nelson ...
picture or had already been used. The one that stood out,
however, was Jaguar. Permission to use ...
22 Mar 2006
| by James Quilter
Jaguar has struggled to maintain its emotional pull as owner Ford has put cost-cutting measures...When Jaguar boss Sir William Lyons launched the E-type in 1961 at the
Geneva Motor Show ...
in 2004. The problem for Jaguar is that the market for luxury and sports cars has
changed dramatically since the heyday of the E-Type. Where once Jaguar's
competitors were Ferrari and Aston Martin, now ...
29 Sep 2004
fortunes have slumped. So how can Jaguar reverse its losses? Ben Bold investigates....Iconic car marque Jaguar, one of the most quintessentially English brands, is facing one ...
car market has forced parent Ford to shut its manufacturing operations in Coventry.
Jaguar only sold 122,000 cars across worldwide last year, while rivals Mercedes and BMW sold 1m each. Moreover, Jaguar ...
23 Sep 1999
| by ALASTAIR DUNCAN, Managing Director, APL
something different from Jaguar, given the
retro styling of its recent model. Sadly, the graphic design...something different from Jaguar, given the
retro styling of its recent model. Sadly, the graphic design ...
page? You could read the credit and assume that web
shop X had designed the latest Jaguar ...
: The 3.2 litre XJ Sport is the Jaguar
saloon at its most essential.
High-performance. Unagingly ...
14 Dec 2004
Case study provided by Superbrands .
Market
Jaguar competes solely in the premium ...
and premium sales in the sectors of the market in which Jaguar competes were almost 300,000. Jaguar sales ...
only five years previously. Up until 1999, Jaguar was a niche manufacturer competing only in the Large ...
15 May 1998
| by JULIETTE GARSIDE
The first issue of Jaguar Monthly launches this week. Edited by
Gordon Wright, director...The first issue of Jaguar Monthly launches this week. Edited by
Gordon Wright, director of the Jaguar Enthusiasts Club, the title
focuses on modern Jaguars.
...
23 Mar 2000
| by BEN ROSIER
Jaguar has teamed up with rock star Sting for a co-branded campaign
for its S-Type car. The deal...Jaguar has teamed up with rock star Sting for a co-branded campaign
for its S-Type car. The deal ...
Rose
being shown as part of the ad. Jaguar believes the campaign will bolster
its image among ...
approached Jaguar with the idea to develop the video into an ad
for the S-Type. The ad, by J Walter ...
25 Feb 2000
| by MARY COWLETT
Client: Jaguar Cars and Jaguar Racing...Client: Jaguar Cars and Jaguar Racing
PR Team: In-house with internet communications by Global Beach
Campaign: The official launch of Jaguar Racing and its new Formula 1
racing car ...
In Melbourne this March, car marque Jaguar will line up on the starting
grid for the first Formula 1 race ...
15 Apr 2008
| by Anton Jerges, Managing director, The Liquid Way
'It's the new Jaguar' - or so it says in the launch ads for the XF....the better for it. Many luxury icons have not fared
well in recent years, and Jaguar is among them. However ...
, desirable. However, the Jaguars of recent years have failed to embody these
qualities. Once a rather racy ...
, which has just bought the marque, keeps up
the good work. Design: Jaguar. ...