Turkey of the Week - In-house agency Spark 44/Jaguar
17 May 2012
Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib
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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ... From Cadbury s to Jaguar, we re used to foreign companies buying British brands. What changes ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
'. Favourite brand outside Unilever: Jaguar E-Type. Biggest achievement: 'Marrying my wife, Kim.' STAT ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
The Marketing Society Marketer of the Year 2012
24 Apr 2012 | by Nicola Clark
success in emerging markets. Last year China overtook the UK to become Jaguar Land Rover's biggest market ...
Kelly Holmes calls brand sponsorship 'critical' for athletics
18 Apr 2012 | by John Reynolds
Holmes, the 2004 double Olympic Gold medallist, spoke to Marketing during Jaguar's Academy of Sport event, a mentoring and education programme that provides support to young athletes. Holmes works as a brand ambassador to Jaguar. Questioned about the involvement of sponsors, including fast ...
School Reports 2012: EHS 4D Group
02 Apr 2012 | by Staff
(biggest: E.ON) Accounts lost 1 (Jaguar) Number of staff 242 (-11 ...
Brand barometer: Luxury cars, which one is most prominent online?
30 Mar 2012 | by Gemma Charles
Jaguar is the subject of the largest number of discussions, with Porsche in second place
Jaguar unveils global 'alive' strategy
02 Mar 2012 | by Alex Brownsell
Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers...The campaign, by agency Spark44, part-owned by Jaguar Land Rover, introduces the luxury marque ... of a Jaguar. The ad ends with the brand's new strapline, "How alive are you?". The brand-led TV ... next month, with more local tactical activity. It marks the biggest change to Jaguar ...
What Google's privacy changes mean for advertisers
01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps
example Google give is if you receive e-mails about jaguars (ie the giant cat) and watched YouTube videos about them, when you search for "jaguar" it would know to return results with a bias on animals rather ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
