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Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

'. Favourite brand outside Unilever: Jaguar E-Type. Biggest achievement: 'Marrying my wife, Kim.' STAT ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Brand barometer: Luxury cars, which one is most prominent online?

30 Mar 2012 | by Gemma Charles

Jaguar is the subject of the largest number of discussions, with Porsche in second place

PG Tips is 'most engaged with' UK brand on Facebook

14 Mar 2012 | by Sarah Shearman

PG Tips, Bang & Olufsen and Jaguar have the highest brand "engagement levels" on Facebook according...Monkey. PG Tips was followed by Bang Olufsen with an engagement level of 12.6%, Jaguar at 12 ...

What Google's privacy changes mean for advertisers

01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps

example Google give is if you receive e-mails about jaguars (ie the giant cat) and watched YouTube videos about them, when you search for "jaguar" it would know to return results with a bias on animals rather ...

Jaguar to sponsor online England cricket highlights

21 Jun 2011 | by Oliver Luft

Jaguar is extending its commercial links with English cricket by sponsoring the English Cricket...Jaguar is looking to build an increased presence in sponsoring English cricket. In June last ... . The terms will see a Jaguar and ECB co-branded header, with a sponsorship bumper and pre-roll ads running ... internationals. Jenny Smith, sports brand partners' manager at Jaguar, said: "EPlayer provides us ...

Work Club wins Land Rover global digital brief

29 Apr 2010 | by Noel Bussey

LONDON - Jaguar Land Rover has appointed Work Club to handle a global digital brief to promote one...produces its digital work. Simon Warr, the board director for communications at Jaguar Land Rover, said ...

And in the real world... Tesco, Jaguar Land Rover, BT, Apple and more

16 Jul 2009 | by Noel Bussey

. Source: The Daily Telegraph Jaguar Land Rover is cutting another 300 jobs at its Halewood factory ...

Jaguar promotes XJ launch with Sky Ashes tie-up

10 Jul 2009 | by Fiona Ramsay

LONDON - Jaguar has become the official sponsor of Sky's online coverage of the Npower Ashes season...-fareast-language:#0400; mso-bidi-language:#0400;} The campaign launches today to promote the new Jaguar XJ range. The six figure deal will incorporate Jaguar branding within the Ashes score centre, plus exclusive 15 ... for Sky sports.com. The deal was brokered by Jaguar's agency Mindshare. Sky Sports' coverage ...

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