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Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a ...

Turkey of the Week - In-house agency Spark 44/Jaguar

17 May 2012

Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib

Haymarket Network relaunches Jaguar Magazine iPad app

11 May 2012 | by Staff

of the iPad app for Jaguar Magazine, featuring more exclusive images, information and video about the car...The Jaguar ALIVE issue takes the reader on a drive along Australia's sensational Great Ocean Road in an XKR-S, with one of the world's best surfers. Elsewhere, the app explains why Jaguar builds life ... XJ Sentinel being shot at and blown up. Haymarket Network has been working with Jaguar since 2000 ...

Jaguar to air Homeland-themed ad

03 May 2012 | by Maisie McCabe

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes...Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part ... at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition." The 'How Alive Are You' campaign aims to differentiate Jaguar from its German competitors and attract a ...

Jaguar Land Rover lobbying work up for grabs

01 May 2012 | by Matt Cartmell

Jaguar Land Rover is repitching its lobbying agency work as its global public affairs director...support for Jaguar Land Rover, focusing across political parties and Whitehall. The pitch process ... spokeswoman for Jaguar Land Rover said: Jaguar Land Rover has confirmed Andrew McCall is leaving his position ... stint at Jaguar Land Rover. Ford originally owned both Land Rover and Jaguar, which it sold to Tata ...

Jaguar unveils global 'alive' strategy

02 Mar 2012 | by Alex Brownsell

Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers...The campaign, by agency Spark44, part-owned by Jaguar Land Rover, introduces the luxury marque ... of a Jaguar. The ad ends with the brand's new strapline, "How alive are you?". The brand-led TV ... next month, with more local tactical activity. It marks the biggest change to Jaguar ...

Jaguar appoints Honda's Ian Armstrong to global post

10 Jan 2012 | by Alex Brownsell

Honda stalwart Ian Armstrong is leaving the marque to join Jaguar in a global marketing role...Armstrong, head of European marketing for Honda Motor, will become Jaguar s global communications director, overseeing marketing and communications. He begins in the role next week, reporting to Jaguar ... is the latest in a string of appointments by the Jaguar Land Rover group. Ex-Mazda UK marketing director Mark ...

Jaguar to sponsor online England cricket highlights

21 Jun 2011 | by Oliver Luft

Jaguar is extending its commercial links with English cricket by sponsoring the English Cricket...Jaguar is looking to build an increased presence in sponsoring English cricket. In June last ... . The terms will see a Jaguar and ECB co-branded header, with a sponsorship bumper and pre-roll ads running ... internationals. Jenny Smith, sports brand partners' manager at Jaguar, said: "EPlayer provides us ...

Jaguar to sponsor bespoke TalkSport Wimbledon and Open golf coverage

17 Jun 2011 | by Mark Banham

Mindshare has brokered a deal for client Jaguar to create a series of ad funded editorial features...'The Road Ahead/Behind with Jaguar' feayure includes indepth preview and review features on the events at the beginning and end of each event, and will focus on promoting the Jaguar XF model. Each ... on 3 July. Patrick Marcus, brand communications manager at Jaguar, said: "This partnership has been ...

Jaguar moves into horse racing sponsorship

19 May 2011 | by Oliver Luft

The Jockey Club, the largest commercial group in horse racing, has named Jaguar as its first...The racing organisation has designated Jaguar as its official automotive partner as part of a ... across its portfolio of 14 racecourses. The partnership will see Jaguar showcase its cars ... . The one-year agreement also provides Jaguar with use of The Jockey Club brandmarks, branding slots on ...

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