Turkey of the Week - In-house agency Spark 44/Jaguar
17 May 2012
Jaguar's Homeland-themed ad "how alive are you?" by its in-house agency Spark 44 was a damp squib
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Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... and event in the social sphere. Jaguar has been working with We Are Social on a project-by-project basis for the past six months. It has most recently supported the launch of its Jaguar XF Sportbrake vehicle with a ...
Tata IT arm TCS puts Fleishman-Hillard brief up for grabs
10 May 2012 | by Matt Cartmell
The company, which is part of the Tata Group that also owns Jaguar Land Rover, currently uses Fleishman-Hillard, which is included in the pitch process. The process is understood to have been launched as part of a regular review of TCS' consultancies. The pure public affairs brief covers the UK. TCS ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes...Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part ... at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition." The 'How Alive Are You' campaign aims to differentiate Jaguar from its German competitors and attract a ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
Orb Communications Group
30 Apr 2012
Orb Communications Group www.automotivepr.com Dacre House 19 Dacre Street London SW1H 0DJ 020 7952 1070 Longest-held clients Bosch, Chevrolet, Chevron Lubricants, Continental Tyres, Cummins, DAF Trucks, Ferrari, Ford, Jaguar, Land Rover, Leyland Trucks, Optare plc, RM ...
School Reports 2012: EHS 4D Group
02 Apr 2012 | by Staff
(biggest: E.ON) Accounts lost 1 (Jaguar) Number of staff 242 (-11 ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
poached by ambitious Tata-owned manufacturer Jaguar Land Rover. Nevertheless, Chambers is confident ...
Are marketers too fickle when it comes agency relationships?
03 Feb 2012 | by David Benady
to challenge the other. Ian Armstrong, the recently appointed global communications director at Jaguar ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
Sleepwell. Jaguar agency Spark 44, likewise, grew up around one client, but insists it is no poodle. LIVE ...
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