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Hilton Hotels overhauls loyalty programme

Hilton Worldwide, the luxury hotel business, is rebranding its HHonours loyalty scheme to encourage...The HHonours programme, which runs across Hilton Worldwide's 10 hotel brands, will be positioned ... the strapline "Hilton HHonours, a world of experiences worth sharing" and features print, online and outdoor activity. Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide, said: "Hilton ...

Cheetahmail signs deal with Hilton International

LONDON – Hilton International is the latest company to sign up to Cheetahmail, Experian's email...The system will enable Hilton International to personalise email newsletters according to customer demographics, preferences, behaviour and purchasing patterns. It will also ensure that email marketing campaigns can be sent in 17 languages. Analysis tools will also enable Hilton to compare campaign ...

Hilton ads push brand heritage

Hilton next week ups the stakes in the increasingly competitive hotel marketing war with a press...Hilton next week ups the stakes in the increasingly competitive hotel marketing war with a press ... Worldwide, uses archive photographs of celebrities who made history in Hilton hotels, including Nelson ... 30 years and is the fruit of the marketing alliance between Hilton International (HI) and Hilton ...

Hilton introduces premium card to increase loyalty

LONDON - Hotel chain Hilton is launching a premium credit card using the identity of its Hilton...The chain will give bonus points to consumers spending money on the Platinum Card, which is being launched in partnership with HFC Bank. The initiative is designed to encourage loyalty to the Hilton ... service and quicker check-in. Twenty-eight million outlets worldwide will accept the Hilton HHonors ...

Hilton uses LIDA for bid to boost online bookings

LONDON - Hilton Hotels is embarking on a below-the-line campaign to drive reservations online...to promote the online service. Hilton will produce the marketing material for the campaign on a local level ... . The campaign follows Hilton's launch of eight local websites around the world. If you have an opinion ...

Zalpha hires Carlson's James for analysis

's Simon James to head up its fast-growing analytics unit....James will eventually head up a team of five, pending the appointment of three more staff in the coming months. The team will be responsible for providing analysis of all direct marketing projects ... of which will be overseen by James. James was at Carlson Marketing for four-and-a-half years, where he ...

Campaign Annual 2007: Top 10 Lookalikes

1. James Murphy and the Bo Selecta Bear...by Senior's own staff at Fallon. The cheeky monkeys ... 3. Helen Kimber and Paris Hilton ... -hungry wild child, Hilton is still quite attractive. 4. Russ Lidstone and Paul Curtis Despite working ... around now. 6. Matt Gorzkowski and Daniel Craig Who doesn't want to look like James Bond ...

Lloyd James Group expands computing services division

LONDON - Direct marketing specialist Lloyd James Group has appointed James Alexander its business...Barclaycard and Ladbrokes. Alexander said: "I am very excited to be joining Lloyd James at this time ... ." Chairman Lloyd James founded the company in 1990 as a list broking facility, but has now extended its ...

Lloyd James expands with business development duo

LONDON – Direct mail specialist Lloyd James Group has appointed David Ross and Lionel Patterson...bureau services and direct mail print and fulfilment. Ross joins Lloyd James after spending the last ... has worked in the litho printing area, and has now returned to DM by joining Lloyd James Direct Mail in Sidcup, Kent. Lloyd James said the expansion came at a time of sustained company growth and follows ...

Lloyd James hires Mayell to head insert programmes

LONDON – Lloyd James Group has appointed Julia Mayell to work within the company's expanding List...Mayell, who joins as an account manager, will help manage the division's portfolio of third-party insert programmes. Prior to joining Lloyd James Group, Mayell spent the past nine years working ... James as business development managers. The two were appointed to work across all group businesses ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.