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Cheetahmail signs deal with Hilton International

LONDON – Hilton International is the latest company to sign up to Cheetahmail, Experian's email...The system will enable Hilton International to personalise email newsletters according to customer demographics, preferences, behaviour and purchasing patterns. It will also ensure that email marketing campaigns can be sent in 17 languages. Analysis tools will also enable Hilton to compare campaign ...

Hilton eyes up Meridien Hotels

The Hilton Group, owner of the hotel chain and Ladbrokes betting shops, has said it will lead...LONDON (Brand Republic) – The Hilton Group, owner of the hotel chain and Ladbrokes betting shops, has said it will lead the queue of bids for the chain of Meridien Hotels if Granada decides to sell it ... Michels, Hilton’s new chief executive, said yesterday (August 24) that he had informed Meridien’s owners ...

Itraffic launches Hilton International pan-European push

LONDON - Itraffic is launching a pan-European online advertising campaign for Hilton International..., video banners and skyscrapers, and content advertorials. Hilton International has set an aggressive target of conducting 20% of its individual business online by 2005 directly through the Hilton websites ... 2003 to become Hilton International's lead online agency. Jerome Wise, director of channel marketing ...

Hilton may sell casinos to focus on hotels

Hilton Group, the UK’s largest hotels and betting group, could be selling its casino business...LONDON (Brand Republic) – Hilton Group, the UK’s largest hotels and betting group, could ... and Hilton seeks to bolster its position as a hotel operator. Hilton’s 27 casinos have a turnover of 63.3m and profits of 6.8m, but are seen by analysts as a distraction from the hotel business. Hilton could use ...

Celebrity blogger Perez Hilton launches mobile site

LONDON - Perez Hilton is launching a mobile version of his website offering all of its celebrity...SMS texting and email and to search through the entire Perez Hilton archive from their mobile phone ... . Hilton said: "My readers have been asking often and loudly for a mobile version of PerezHilton.com and I ... of his online site." Hilton is one of the internet's most popular gossip columnists. The LA Times ...

MTV recruits Perez Hilton for awards web broadcast

LONDON - Perez Hilton, the celebrity gossip blogger, will present a live webcast of the MTV Europe...The US blogger famous for his opinions on celebrities, including Paris Hilton, will report from the event backstage and on the red carpet as the stars arrive. Hilton, whose real name is Mario Lavandeira ... experience to remember." Hilton said: "I am honoured and thrilled to be involved with the Europe Music ...

Hilton International takes on itraffic for online growth

LONDON - Hilton International has appointed itraffic to handle interactive marketing after a...and buying for Hilton International on a global basis. The agency already numbers BA, Freeserve, Heineken ... for Hilton International, said: "Hilton International's goal is to have 20% of our individual business ... unique position to help Hilton International "reach its aggressive online goals". If you have ...

Itraffic resigns Hilton International over budget conflicts

LONDON - Itraffic has resigned the Hilton International global interactive marketing account after..., Hilton International said that it planned to shift 20% of its business online by 2007. Since April last ... the Hilton account and would be focusing on other clients such as British Airways, Wanadoo and Cahoot. In a statement, it said: "We have a great deal of respect for both the Hilton business and all of the people we ...

Hilton Hotels saves millions with customer insight software

LONDON - Hilton Hotels says it could have lost as much as $3m if it had not identified problems...-Trap's software, Hilton was then able to capture real-time information on individual visitors' interaction ... the site. Suniel Curtis, online business analysis manager at Hilton Hotels, said: "Using Speed-Trap, we ...

Hilton and Marsden join ShortList Media board

two of its executives, Karl Marsden and Phil Hilton, to its operating board....The appointment of managing director Karl Marsden, a former IPC executive, and editorial director Phil Hilton, the founding editor of lads title Zoo, will take the executive board from eight to ten-strong. Current members of the board include Mike Soutar, chief executive of ShortList Media; Sir David Arculus ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.