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Hilton group in hunt for chiefs.

Hilton Marketing Worldwide, the new division set up to manage the merged sales and marketing...Hilton Marketing Worldwide, the new division set up to manage the merged sales and marketing departments of the US and International Hilton Hotel groups, is to recruit two senior level marketers ... and a product development director. Both positions are new and will be based in the Hilton ...

Hilton hires for united branding

Ladbroke-owned Hilton International and US-based Hilton Hotels have poached BMW GB s car marketing...Ladbroke-owned Hilton International and US-based Hilton Hotels have poached BMW GB s car ... newly created joint marketing team, charged with promoting the Hilton brand globally. Oldfield ... , who will oversee the launch of a joint Hilton logo and brand-building campaign next year ...

Brand Health Check: Hilton

War, terrorism and SARS have affected all travel brands. But are they to blame for Hilton's malaise...Hilton is the world's best-known hotel name and the market-leading hotel operator in the UK ... . In the UK and Ireland alone, the Hilton Group's profits were down by 14% to £107.7m in 2002 according ... and SARS - which have made Hilton's core customer, the US businessman, reluctant to travel ...

Hilton in summer bookings push

Hilton International is to run a global summer marketing campaign using the strapline 'Discover.... The agency will also use partnership marketing strategies in conjunction with Hilton partners including ...

Hilton revamps its corporate ID

Hilton has unveiled a new corporate identity that will appear in all 400 Hilton International (HI...Hilton has unveiled a new corporate identity that will appear in all 400 Hilton International (HI) and Hilton Hotels Corporation (HHC) properties worldwide in an attempt to create a single brand for the two groups. The image change will be backed this autumn by the first Hilton corporate ...

ADVERTISING & PROMOTION: Hilton gets enterprising

Hilton Hotels Corporation and Hilton Hotels International, the global marketing alliance set up a...Hilton Hotels Corporation and Hilton Hotels International, the global marketing alliance set up a year ago, has appointed Enterprise Identity Group to create a new corporate identity. ...

Hilton draws up growth strategy

Hilton has outlined a 10-year plan to double its UK estate from 75 to 150 hotels and introduce...to open 25 Hampton by Hilton properties, comprising 3000 rooms, over the next five years. It is also planning to launch its Doubletree, Embassy Suites, Homewood Suites by Hilton and Hilton Garden Inn brands in the UK. Hilton will expand its ad roster to encompass each brand. Young & Rubicam currently holds ...

Hilton appoints head of global brands

LONDON - Global hotel chain Hilton has appointed Paul Brown as its new president of global brands...joins Hilton on 8 December. Prior to working for the online travel group, Brown was a UK-based partner ... this year, Hilton introduced the 'Hilton Family of Hotels' moniker as a pan-European umbrella brand for its hotel chains across the continent, including Doubletree by Hilton and Hilton Garden Inn. ...

Hilton plots resurrection of 'reassuring' strapline

Hilton hotels is to revive its 'Take me to the Hilton' strapline more than a decade after...Hilton is finalising a global campaign through Interpublic's FCB network. Beginning in July ... -president, marketing, Hilton International, admitted the brand needed 'more differentiation' and that the endline ... . It is a strapline that works in the good times or whenever the shit hits the fan,' he said. Hilton ...

Hilton Hotels overhauls loyalty programme

Hilton Worldwide, the luxury hotel business, is rebranding its HHonours loyalty scheme to encourage...The HHonours programme, which runs across Hilton Worldwide's 10 hotel brands, will be positioned ... the strapline "Hilton HHonours, a world of experiences worth sharing" and features print, online and outdoor activity. Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide, said: "Hilton ...

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