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LONDON - Sportswear brand Lonsdale has signed up Olympic gold-medal winning boxer James DeGale...fights. The deal was negotiated by agency brandnation. James is a massive talent with great charisma,' said Sunny Singh, marketing manager at Lonsdale. James is already a role-model to many and we look ...
LONDON – New Look, the womenswear retailer, has appointed list management specialist Lloyd James.... Jacqui Sharman, director of list and media management at Lloyd James Group, said: "Launching a new ...
James Bond film, The Quantum of Solace.
on YouTube, created in collaboration with the Hollywood actor/director/writer James Franco.
LONDON - James Bidwell will leave his position as chief executive of Visit London at the end
Warren James, the UK's largest independent jeweller, has appointed Phillipson Ward Longworth
Doing the latest ad in a successful campaign is a bit like being the son of a famous parent. Some crack it. (Brooklyn I'm told has a mean right foot though his Mohican is a bit dodgy.) Others can't hack it. (Can Frank Ifield Junior yodel like his dad, one asks?) Others yet are so overawed...
Halfway through my interview with Pretty Polly's new marketing director, James Turton, he turns to me and asks: "Does everything I've said sound like marketing bollocks?" The fear in his ... been 'Bloody hell, James is working with tights and bras', and it moves from piss-take to envy ...
One bonus of doing Private View is that it gives you a racetrack down which you can gallop your favourite hobbyhorse. Mine at the moment is "campaigns". And why there seem to be so few great new ones. Is it short-termism, caused by the rapid turnover of marketers in companies?
Being in advertising during a recession is like running up the down escalator. To make progress you've got to run like buggery or Linford Christie, whichever's faster. What's more, Martin Sorrell thought it was going to be a bath-shaped recession. Now, apparently, it's going to be a double-dip affair...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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