NEWS: IPC encourages PR ideas
21 Jun 1996 | by JANET IZATT
Leading UK publisher IPC is opening its doors to the PR industry to help it claw back some of the ground lost to advertising agencies.
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ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle
23 Aug 1996 | by JANET IZATT
nullAdvertisers have long criticised ITV for attracting downmarket, older audiences. Now Lynne Franks has been appointed by the ITV Network Centre to change the script
Planet on Sunday due to go into orbit in June
17 May 1996 | by Janet Izatt,
The Planet on Sunday, a new tabloid focusing on environmental issues, is launching on 16 June, only eight weeks after Tom Rubython's broadsheet Sunday Business came on the market.
MEDIA: PR can benefit from TV failure
10 May 1996 | by JANET IZATT
Commercial television took another beating this week as the biggest survey of UK advertisers showed growing dissatisfaction with the quality of television programming.
NEWS: WPP PR retns reman staic
23 Feb 1996 | by JANET IZATT
WPP has warned that revenue from its PR operations are unlikely to increase significantly thisyearduetocontinuingeconomic uncertainty and that increased profits will come from improvingoperatingmargins.
NEWS: WPP PR returns remain static
23 Feb 1996 | by JANET IZATT
WPP has warned that revenue from its PR operations are unlikely to increase significantly this year due to continuing economic uncertainty and that increased profits will come from improving operating margins.
MEDIA: IPA calls for TV code changes
16 Feb 1996 | by JANET IZATT
The Independent Television Commission is coming under increasing pressure to relax the regulations in its Code of Programme Sponsorship.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
