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The Independent hit back at renewed newspaper cover price cutting this week by Rupert Murdoch s News International with a bizarre promotion to give its readers a free copy of the Times.
The Independent is claiming to have pulled off the industry s most successful newspaper promotion with its current pounds 3 video offer, after sales of its Saturday issue leapt by 14 per cent.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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