Brand Health Check: The X Factor
17 Nov 2011 | by Rachel Barnes
personalities of Cher or One Direction from last year. Really? Irish warbler Janet is feistier by the week ...
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Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
toy at Tesco. Janet Smith, Tesco Clubcard director, said: "By increasing the value of Clubcard ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
by Janet Jackson and Jessica Alba, points out that brands perceived as cool are often not obviously so ...
Henry Holland stars in Debenhams 'Life Made Fabulous' campaign
27 Aug 2011 | by Rachel Barnes
in the spring ad had doubled as a result, while its Reger by Janet Reger lingerie sales increased 300%. He ...
Should youth brands rethink their marketing in the wake of the riots? The Marketing Society Forum
24 Aug 2011 | by Staff
and values, it takes a huge risk with its future. So Janet Street Porter implies that brands are responsible ...
Tesco eyes Olympic tie via Clubcard partners
28 Jun 2011 | by Sarah Shearman
, promoting Clubcard director Janet Smith and creating three new director roles. Tesco did not respond ...
E.ON allows customers to pay for energy bill with Tesco Clubcard vouchers
24 Jun 2011 | by Sarah Shearman
points on their bills and also use Clubcard vouchers as a new way to pay. Janet Smith, Tesco ... . It recently promoted Janet Smith to its work level five, one below the company's main board. It has also ...
Tesco invests in Clubcard programme with new appointments
14 Jun 2011 | by Sarah Shearman
Tesco has restructured its Clubcard management team, promoting Janet Smith and creating three new
E.ON allows customers to pay bills with Tesco Clubcard points
06 May 2011 | by Alex Brownsell
of rewards on energy just aren't available elsewhere on the market," said Janet Smith, director of Tesco ...
Opinion: The Marketing Society Forum - Should brands help the government by handing over their customer data?
09 Mar 2011
Whitehall officials are in talks with brands as a possible precursor to the abolition of the national census and the use of loyalty cards and other customer records to gather information instead. NO - Janet Smith, Clubcard director, Tesco One of the key reasons our customers trust and use Clubcard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
