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JAPAN...JAPAN The Japanese economic crisis is largely down to finance companies , says So Tsuchiya, ad director of the Yomiuri Shimbun, Japan s largest circulation newspaper. Since the Japanese ... office accounts. While Japan may be facing up to redundancies for the first time, the ad ...
Peculiar though it is, Japan's social media scene offers lessons in how to reach some of the world..., it is Japan. This is particularly true of the social media scene here, where globetrotting networking sites ... , free from the awkwardness of meeting face to face. There are three main reasons why Japan's social ... is culture. What is driving social media in Japan is not the desire by individuals to express themselves ...
Sosuke Koyama tracks the way Japan's collective society has influenced Western life and is itself...think she was either mad, a drag queen or on her way to a fancy dress party. In Japan, however, it ... the past has bled into the present. In today's Japan, zombie-like companies continue to drain ... that there is something about Japan's "Japaneseness" that has the potential to be its meal-ticket out of a decade ...
Though Japan's ad market may never fully recover from this recession, some much-needed change...Japan's "lost decade" of economic gloom became two decades gone missing when GDP figures released ... . Self-flagellating headlines in January wailed that Japan's economy had been overtaken by China's, and it's no surprise that consumer confidence in Japan is the lowest in Asia, according to Nielsen ...
Japan is back, the country's finance minister, Sadakazu Tanigaki, announced in New York in January ... this is further evidence that Japan's recovery has entered a virtuous cycle. People are spending more because ... , are still cautious. McCann Erickson Japan's director of strategic planning, David McCaughan, has been ...
Tokyo seems to be obsessed with technology, Mark Webster writes, which is why the QR barcode has begun to flourish in the city's bustling retail hubs.
Ageing is no longer ignored in Japan and advertisers have found a new target market in retired baby...In Japan nowadays, the guy queueing for a Nintendo Wii is less and less likely to be a spotty teen ... in Japan, and their cultural influence and buying power have forced brands to snap out of a chronic fixation with youth. Nintendo designed the Wii with Japan's older generation in mind, recreating games ...
Outdoor advertising is growing in stature in Japan, David Blecken reports....Out-of-home advertising in Japan looks avant-garde to a Western eye, but practitioners ... of these traditional organised crime groups is the "unspoken, but ever-present reality of outdoor in Japan", Jonny Shaw ... who really police the cityscape." And that hampers creative potential. Although Japan has created ...
- Zenith Worldwide is to launch in Japan later this month in a joint venture deal with Japanese...- Zenith Worldwide is to launch in Japan later this month in a joint venture deal with Japanese ... is the sixth largest in Japan with billings of almost 1 billion and seven regional offices in Japan. It s clients include Asahi Breweries, Fuji Photo Film and Japan Airlines among others. John Perriss, Zenith ...
- Zenith Worldwide is to launch in Japan later this month in a joint venture deal with Japanese...- Zenith Worldwide is to launch in Japan later this month in a joint venture deal with Japanese ... is the sixth largest in Japan with billings of almost 1 billion and seven regional offices in Japan. It s clients include Asahi Breweries, Fuji Photo Film and Japan Airlines among others. John Perriss, Zenith ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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