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GLOBAL RANKINGS 2001: Top 25 Global PR agencies

03 Aug 2001

South Africa SA Chile Chl Japan Jpn Spain Spa ...

GLOBAL RANKINGS 2001: ASIA - Eastern promise. The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports

03 Aug 2001 | by MARK JOHNSON

industry. Outside Japan, the Asian PR industry is dominated by US brands. The boom of 2000 was led ... - with revenues exceeding 23m, 9m of which was generated in Japan. The Japanese market has undoubtedly ... independents. It's a different story outside Japan, where the Top 10 global agencies claimed revenues ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

07 Jul 2000 | by JENNIFER WHITEHEAD

-held Gameboy console, and launched in Japan in 1996. Nintendo now has a brand which also manifests ... in the end . Cynics may argue that with the impact the game has had in Japan, Australia and the US, where ... .18 - That s how much the new toy craze from Japan may cost you, the Sun, 30 July 1999 Believe ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

get in when I can, and our agent in Japan, she says. We need someone there because ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

03 Sep 1999 | by LEXIE GODDARD

are available worldwide. To get some idea of what a phenomenon it already is in the US and Japan, consider this: the industry is worth pounds 2.3 billion in Japan; there are more than 11,000 web sites devoted ...

Global restructure for Omnicom technology

17 Oct 1997

Kong, Thailand, Singapore and Japan.The agency now has a network of 18 affiliated agencies ...

McCann in talks to acquire UK consultancy

18 Apr 1997 | by JOHN-PIERRE JOYCE

is to dominate each PR sector and the key geographical areas of the US, UK, Germany, France, Australia, Japan ...

Global Expansion: Specialists are key to McCann domination - Last week the Ludgate Group was bought by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms to build a top-ranking PR network.

14 Mar 1997 | by LEXIE GODDARD

, in the key markets of the US, UK, Germany, France, Australia, Japan and Latin America. His method ...

 

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