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Tesco must find a new role for Clubcard

15 Feb 2012 | by Alan Mitchell

you are trying to build, or mend, strategically crucial businesses in the US, China, India and Japan ...

Loyalty schemes to push mobile payments

26 Jan 2011 | by Ed Owen

wallets were originally developed in Japan by mobile operator NCC Docomo, and some 37 million users now ...

Levy rules out mass lay-offs at Publicis

11 Feb 2009 | by John Tylee

organic growth in China and India offset by declines in Japan and Korea. The Publicis Groupe's figures ...

Digital & Direct: Swarovski in global activity

25 Nov 2008

The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...

The Direct Approach: Roundtable discussion - Shout DM's credentials

10 Oct 2008

, Rachel says. "There is change in the way people are consuming. In Japan, if you want to buy a washing ...

Catalina Marketing appoints Bernhoerster as executive vice president

05 Sep 2008 | by Nikki Sandison

for SC Johnson for 12 years in Germany, London and Japan. He held the positions of managing director marketing for Europe and president and CEO of Johnson Co and Johnson Trading Company in Japan ...

How not to overstep the mobile mark

29 May 2008

is the fifth-largest in the world behind China, the US, Japan and Russia. While Brazil is a smaller market than ...

Direct: Lotus awards 'Eagle' launch task to CMW

29 Apr 2008 | by Ed Kemp

CMW has been tasked with developing a global positioning for the car, and creating a wide range of marketing materials to be used internationally. The activity will break in the UK initially, before being rolled out across Europe, the US and Japan. The campaign will span a range of channels, including ...

Direct: Car marques in customer push

28 Nov 2007

and then adapted for overseas markets, including Japan, South Africa and the US, by local agencies. Earlier ...

Car marques in customer push

27 Nov 2007 | by Ed Kemp

and then adapted for overseas markets, including Japan, South Africa and the US, by local agencies. Earlier ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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