The World's Leading Independent Agencies 2010: Creativeland Asia
16 Apr 2010
country's creativity (other than your own) do you most admire? Japan. They love inventing, doing things ...
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Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
The campaign, which was created by M C Saatchi and is described by Ladbrokes as is its "biggest ever", will make its debut on ITV1 this Sunday during the half-time ad break in the England versus Japan game. The ad stars ex-footballers Ian Wright and Chris Kamara, who have both appeared in earlier ...
The World's Leading Independent Agencies 2010: Grupo W
16 Apr 2010
own) do you most admire? Sweden, the US, the UK and Japan. I very much like the technological ...
Japan: Sociable Japan
26 Mar 2010
Peculiar though it is, Japan's social media scene offers lessons in how to reach some of the world..., it is Japan. This is particularly true of the social media scene here, where globetrotting networking sites ... , free from the awkwardness of meeting face to face. There are three main reasons why Japan's social ... is culture. What is driving social media in Japan is not the desire by individuals to express themselves ...
Japan: Japan Reinvented
26 Mar 2010 | by Robin Hicks
Though Japan's ad market may never fully recover from this recession, some much-needed change...Japan's "lost decade" of economic gloom became two decades gone missing when GDP figures released ... . Self-flagellating headlines in January wailed that Japan's economy had been overtaken by China's, and it's no surprise that consumer confidence in Japan is the lowest in Asia, according to Nielsen ...
Close-Up: How technology can herald a new lease of life for print
05 Mar 2010
breakthroughs. The technology, invented in Japan in 2002, allows readers to access online content by snapping ...
Media: Double Standards - Bringing a life of luxury even during a downturn
05 Feb 2010
, and this time it was especially noticeable in the US and Japan. Consumers have become more considered buyers ...
Production Essays: Building our own recovery
05 Feb 2010 | by Steve Davies, Advertising Producers Association
, such as Japan and China, which have opened doors. Companies have followed this up with spectacular success ...
The World: Shanghai - MPG scoops French fashion brand's media brief
04 Dec 2009
, but it is expected to grow rapidly as mature markets such as Japan plateau or decline. ...
The World: Tokyo - Heineken hires SSF to creative business after review
20 Nov 2009
Other agencies understood to have pitched for the account include Grey, Dentsu,Hakuhodo and the boutique agency No Problem. Heineken International called the pitch for its flagship brand in September. The brewer has only a small presence in Japan. According to research by Euromonitor, the brand accounted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
