Search results for Japan

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Nissan's soaring sales: the strategy behind the success

BMW, Peugeot, Citroen and Toyota. Prime Minister David Cameron even used a trip to Japan last week ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

technologies and not rely on their teams or agencies. When she lived in Japan, she saw many early examples ... - west Europe (2005-2007) - Senior vicepresident and deputy chief marketing officer, Coca-Cola Japan ...

Brand Health Check: Olympus

on how Olympus can put its products back in focus MARK JONES, EDITORIAL DIRECTOR, CEDAR In Japan ...

Think BR: Solving the superficiality of China's brand language

symbolism and individual trademark. Conversely, Japan, which has spent 60 years learning from Europe ...

Clare Mullin on cleaning out the cobwebs at the National Trust

Clare Mullin, marketing director at the National Trust, has come a long way since cracking Japan...development across the globe. She also 'cracked Japan' - her toughest test, a nation notoriously loyal ... passion for its success, and, although she may miss the challenge of 'thinking Japan in the morning ...

Toyota named greenest brand in the world

The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...

Kit Kat celebrates 75 years of taking a break

Zealand, Algeria, South Africa, Germany, Japan, China, Malaysia, India, Turkey, Venezuela, Spain, Mexico and Bulgaria. In Japan, there are more than 40 different flavours of available, including Wasabi ...

Nintendo 3DS to miss Christmas sales period

Speaking at a Nintendo Conference in Japan yesterday, Satoru Iwata, Nintendo president, said the 3DS, which is a 3D version of its DS portable games console, would go on sale in Japan on 26 February 2011 for the suggested retail price of yen 25,000 ( 189). He said: "We need to decrease the concern ...

Revlon creates global CMO role

president and deputy chief marketing officer of Coca-Cola Japan. Prior to that Goldin led Coca ...

Sony kicks off pitch for TV brief

The business under review is thought to concern a new project for its television range, and is expected to result in an international ad campaign running next year.The electronics giant has sent out a request for information to agency networks via its Japan office. Sony s initial approach includes a ...

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