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Asics appoints 180 Amsterdam as global ad agency

180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop ...

Asics 'made of sport' 180 Amsterdam

The above-the-line campaign includes a selection of 60-, 30-, 20- and six-second TV spots, as well as double- and single-page print ads. There will also be a series of three-minute short films, hosted on the brand s website . The campaign will run in Europe and Asia (Japan and South Korea). ...

Asics kicks off £50m global pitch

in Japan and Asia. 180 Amsterdam was hired by Asics after a pitch process in February. The agency won ...

Platinum Foxes - the irresistible rise of global agelessness

markets of Western Europe, USA and Japan) will become increasingly ageless , in that attitudes ...

Adidas 'Adizero' by TBWA\Hakuhodo

Adidas Japan pits trainers against miniskirts in its latest ad by TBWA\Hakuhodo.

Wrangler owner to buy Timberland for £1.22bn

such as Japan, and leadership position in sustainability." Last month The Timberland Company aligned itself ...

Nike connects global runners via 'Ekiden' social contest

TOKYO - Nike has launched a branded social initiative around Japan's Ekiden long-distance relay...messages to each other. Credits: Client Nike Japan Agency Wieden+Kennedy Tokyo ECD Frank Hahn ...

EBay buys German retail site Brands4Friends

The deal is expected to be completed early next year, with eBay buying all the company's shares. EBay will also buy equity in the UK's SecretSales.com and Japan's Brands4Friends.jp. Based in Berlin, Brands4Friends is a shopping club with 3.5 million members that began trading in 2007. It offers club ...

Gucci appoints ZenithOptimedia to media account

handle media planning and buying in the UK, France and markets in Asia excluding Japan for Gucci brands ... 's media across the rest of Europe while Hakuhodo retains the business in Japan. ...

Hi-Tec hoax film breaks four million mark on YouTube

as on thousands of blogs. The viral has also been aired and talked about on TV shows as far afield as Japan ...

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