Kyoto Tourism Council turns to McCluskey International
10 Apr 2012 | by Matt Cartmell
Judy McCluskey said: Kyoto s diverse history and reputation as Japan s original capital and cultural ...
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Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The 'Land of dreams' campaign by JWT New York, features a TV ad supported by digital, outdoor and print activity. It breaks on 1 May in the UK, Japan and Canada, and runs for three months with a media spend of $12.3m ( 7.6m). The creative features American musician Rosanne Cash performing 'Land ...
VisitBritain strikes four-year partnership with STA Travel
21 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
in the campaign will be showcased in designated international markets Australasia, China, Japan, Russia ...
Bubear pilots Virgin Atlantic on to a global stage
08 Sep 2011 | by John Tylee
means that Virgin Atlantic's advertising will need to be more flexible and adaptable to Japan's leading ...
Clare Mullin on cleaning out the cobwebs at the National Trust
24 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Clare Mullin, marketing director at the National Trust, has come a long way since cracking Japan...development across the globe. She also 'cracked Japan' - her toughest test, a nation notoriously loyal ... passion for its success, and, although she may miss the challenge of 'thinking Japan in the morning ...
Helen Edwards on Branding: creating fame through advertising
09 Mar 2011 | by Helen Edwards
Dreamliner aircraft on order. Why, laments Ito, does ANA not enjoy the positive associations of Japan ... regarding the local competitor as the natural frame of reference. Japan Airlines was bankrupt of ideas long ...
Australian tourist board reviews £70m media account
11 Feb 2011 | by Katherine Levy
advertising spend on the US, New Zealand and Asia, including Japan, Korea, Singapore, Hong Kong and China ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
wallets were originally developed in Japan by mobile operator NCC Docomo, and some 37 million users now ...
VisitBritain partners BA for tourism campaign
05 Oct 2010 | by Alex Brownsell
as a mixture of European and Asian countries including Austria, Hungary, Japan and Poland. Laurence ...
Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
a future referees project supported by PGMO, as well as individual football associations in Japan ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
