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How do you target 18- to 24-year-olds if you re the marketing manager for Levi s, Budweiser, Pepsi, Orange ...? Where do you find this elusive group of people? How do they spend their time?
When the first Cyber Lions awards were handed out in Cannes in 1998, breathless digital commentators proclaimed that online advertising had finally come of age. They were wrong. Recognition at the International Advertising Festival was a step forward, but in reality online advertising was not...
LONDON - Tribal DDB has lost its managing director Jason Goodman, who is to leave the interactive...Goodman is to be replaced by his deputy, Jane Cunningham. His decision to leave the agency ... was appointed deputy managing director in October 2001. Goodman is also currently chief operating officer ... the agency in 1996 when it was known as BMP interAction. According to Best: "Jason has been pivotal ...
Albion beat four other agencies to the account, and will now work with the whisky firm on an annual project basis. The pitch was run by the AAR. Jason Goodman, managing director of Albion, said: "The Famous Grouse is a great, established brand that has demonstrated innovation from product ...
The digital work allows the man to sit on computer desktops and entertain the lucky user with dancing and compliments. In between times, the man works out and gets on with housework. Jason Goodman, MD and founder of Albion, said: "This work is really compelling and engaging. "And it is all ...
, including Thinkproperty.com and Propertyfinder.com. Jason Goodman, chief executive of Albion, said ...
Briton has been promoted to the role of strategy director at the agency. Jason Goodman, chief executive ...
. Jason Goodman, CEO at Albion, said: "We are on a mission to deliver great creative work for our clients ...
and Endemol. A test version of the service is available at www.joost.com. Jason Goodman, the managing ...
Wall's, the Kerry Foods-owned sausage brand, has signed Jason Donovan to duet with its brand...has a Twitter feed. Phil Chapman, chief marketing officer at Kerry Foods, said: "Jason seemed like ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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