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Branding cars in China.

For consumers in China, the meaning of a car's brand can be as important as tangible performance characteristics, if not more so.

Is Kerry Katona a good representative for Iceland?

celebrities to have been roped in to join Katona in campaigns are Jason Donovan, who won 'I'm a Celebrity ... told the Mirror: "It is clear we have been hiring different staff including Jason Donovan and Coleen ...

School Reports 2012: MEC UK

Score: 7 Agency factfile: MEC UK Type of agency Full-service media Company ownership WPP Key personnel Steve Hatch chief executive Stuart Sullivan-Martin chief strategy officer Jason Dormieux chief operating officer ...

School Reports 2012: Publicis Chemistry

managing director David Prideaux executive creative director Jason Foo deputy ...

School Reports 2012: UM London

Jason Carter managing partner, digital Sally Weavers managing partner, communications ...

Natalie Portman film helps Audi deliver 2.5 million impacts

Mechanic' starring Jason Statham and the Clint Eastwood-directed 'Hereafter' starring Matt Damon ...

Marketing League Table: Sales promotion - Sales promotion leagues

. This is an area SP agencies are making their own. Phil Goodman, managing director of Bullet, says it has been ... media and very significant return on investment,' says Goodman. 'When budgets are under pressure ... 2003. Privately owned. Managing director Phil Goodman. Clients include Pernod Ricard, COI ...

Marketing League Table: Sales promotion leagues

Founded 2003. Privately owned. Managing director Phil Goodman. Clients include Pernod Ricard, COI ...

Contact Centre Leagues 2010

, Jason Sharpe. 'When a customer rings us, that comes first.' Providing this positive experience is a ...

A Very Public Offering

Stephan Paternot has been described as the poster child for the internet mania of the late Nineties... well, that and one of the first whipping boys when the market began its spectacular collapse. The posterboy bit is understandable. He looks like Jason Priestly, the actor most famous for his time ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.