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Packard Bell to focus on lifestyle

The firm has replaced three-year incumbent Blanc & Otus with icas PR on an initial 12-month contract. Marketing manager Jason Fletcher said the company's product range now included DVD and hard-drive recorders, MP3 players and flat panel displays. He added: 'The next 12 months are critical for us and our ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

ITS SCREEN TEST The film company behind current release The Borrowers, starring John Goodman ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.