Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
embarrassment to the brand. Follow John Reynolds on Twitter @johnreynolds10 ...
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'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
the phrase, it was unlikely to cause harm or distress to children. Follow John Reynolds on Twitter ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
on the campaign were Lewis Raven Adam King. Follow John Reynolds on Twitter @johnreynolds10 ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
's managing director, says he is "encouraged" by the fact that John Lewis is now exploring radio. Over the past fortnight, the RAB has worked with three creative teams at John Lewis' ad agency Adam Eve ... director, praised the RAB team who helped them with creative challenges such as what John Lewis, a normally ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media...with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...
'The Exclusives' set to hit ITV2 this week
15 May 2012 | by John Reynolds
ITV2's new show 'The Exclusives', which follows six aspiring journalists competing to land celebrity stories and win a contract at Bauer Media, starts this Thursday.
Reading Is Fundamental 'book people unite' by Mother New York
23 Apr 2012
The online campaign features a song and video with contributions from famous musicians including The Roots, Jack Black, Chris Martin from Coldplay, John Legend, Jim James from My Morning Jacket and Regina Spektor. The activity, which includes print work, aims to spark a movement to put books in the hands ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
John Reynolds on Twitter @johnreynolds10 ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand.... The campaign, created by Aesop, operates under John Smith's "No nonsense" messaging. Outdoor ads use different ... , "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
