Call for change in handling council reputation at LGcommunications Academy
01 Jun 2012 | by John Owens
A long-term campaign to boost the reputation of councils and improve customer satisfaction is failing, a comms expert has claimed.
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Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations with its existing clients and attracting new customers.
A long-term campaign to boost the reputation of councils and improve customer satisfaction is failing, a comms expert has claimed.
Honda has put Bottle PR in the driving seat to promote awareness of its latest version of the Civic.
National station Absolute Radio launched digital brand Absolute Radio 60s to complement its other digital stations.
Members of LGcomms picked a new chairman during an annual conference in which outstanding PR efforts were met with awards.
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The full extent of the hit taken by the charity sector's comms has been revealed by research showing that many are running without a budget.
The public believes that the media are coming down more harshly on central government but easing up on local councils, a survey has revealed.
National Grid has launched a pitch process for its public affairs work, as the energy industry faces fresh legislative hurdles in the form of the Energy Bill.
A series of embarrassing revelations about comms negotiations have highlighted the need for PR professionals to rethink the way they communicate with the media, senior industry figures have warned.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.