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CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

to the cognoscenti of cool: "Nonstop to Rudimental ft. John Newman". Still with us? Well, never mind; basically ...

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

the ad could not run again. Follow John Reynolds on Twitter @johnreynolds10 ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... -commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...

Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

Papa John's. The company's investment in direct and digital channels follows a recent statement ... , Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

"What, you mean you couldn t just order stuff online and get it delivered? No way!" When all this was new, Tesco and Sainsbury's had their traditional strategic battles. The former won. As usual. The John Lewis Partnership was worried that the home delivery business might fall on its behind and infect ...

Data marketers should stick to subjects consumers care about

30 Mar 2012 | by John V Willshere

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues...'s everywhere else. John V Willshere is the founder of Smithery, an innovation works for marketing ...

Royal British Legion to revamp communications programme

02 Mar 2012 | by Matthew Chapman

The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser ... wider audience including supporters and the public. John Brown will also handle ad sales ...

Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

in 2010 from its rival Papa John's, where he was the director of marketing. The search for an agency ... by the punk poet John Cooper Clarke. ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

-2002) Managing partner, McCann Erickson (2002-2003) Marketing director, Papa John's Europe, then various ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John Smith's to capitalise on their British heritage are phenomenal. 2. JOHN LEWIS DOES CHRISTMAS When ... up to a decline in their earnings, limited job security and continued economic uncertainty, John ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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