McDonald's trials McWaiter service
16 May 2012 | by John Reynolds
number of similar, cutting-edge initiatives at a concept store. Follow John Reynolds on Twitter ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off competition from fast-growing rivals.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... communications ASOS British Gas Nectar Launch: British Gas John Lewis adam eve Mercedes Abbott ... -commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
Papa John's. The company's investment in direct and digital channels follows a recent statement ... , Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
L'Oréal hires former BK marketer Power
17 Apr 2012 | by John Reynolds
Sarah Power, the former UK and Ireland marketing director at Burger King, has resurfaced, leading the UK haircare division at L'Oréal.
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas.
Domino's hits £1m sales in a week through mobile transactions
28 Mar 2012 | by John Reynolds
at ensuring our franchisees can profitably grow their business in the coming months." Follow John ...
McDonald's chief announces his retirement
22 Mar 2012 | by John Reynolds
. The change does not impact on the role of Jill McDonald, UK chief executive of McDonalds. Follow John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
