Search results for John Farrell

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Editorial: Business leaders in the spotlight

03 Apr 1998 | by DAVID MICHIE

It was the former Barclays Bank chairman John Quinton who once said that 40 per cent of his job...It was the former Barclays Bank chairman John Quinton who once said that 40 per cent of his job was public relations. His gut instinct about the role of business leaders has a curious symmetry with the findings of a new study by Burson-Marsteller about the role of the chief executive. Its survey of 2 ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

, but a partnership with St John Ambulance proved to be the best idea. The two parties decided to launch ... courses at local St John Ambulance centres. Quantitative research by Audience Selection and NOP ... . This involved publicising the results of the survey, media training St John Ambulance spokespeople ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

06 Mar 1998 | by LEXIE GODDARD

quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

20 Sep 1996 | by WENDY SMITH

in early for the football. Key racing figures such as Frankie Detorri and Willy Carson and John ...

NEWS: PR EUROPE

03 May 1996

will be taken over by Leo Hauska, MD of GCI s associate in Austria, Hauska and Partner. edited by John ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

the Words Group made our lives easier, says John McGrath, general manager of NEC BED. Golley ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

of the channel in March. Promotional gifting on press trips has rules of its own. Since 1991 John Goss ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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