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LONDON - John Lewis has appointed John Brown to create its new customer magazine following a...John Brown previously published Source magazine for John Lewis s green bee arm of its business ... . Miranda Goodenough, head of direct marketing for John Lewis, who oversaw the pitch said: I am convinced that we have the best creative answer to the brief for what will be a really important endeavour for John ...
LONDON - Customer publishing giant John Brown has overhauled its website with a focus on showcasing.... The site will also showcase John Brown's Twitter feed and incorporate mini-documentaries on members of John ... digital projects. The revamp has been designed to showcase John Brown's multi-channel content production ...
LONDON - Glenn Smith, head of creative at Nexus/H, reviews the John Lewis TV commercial which had...'s no real difference between a bad ad and a good ad, as long as they work. It is a great pity, as John Lewis ... girl being given bad piano lessons by her dad, but apparently it was performed by the John Lewis music society. The strategy is clear and the delivery is spot-on. In short, John Lewis is the only advertiser ...
was the announcement that parent John Lewis is launching its own Value range across its homeware offering later this week. On the surface, John Lewis' timing appears to be a little off. If the economists and think ... that the range is here to stay, whatever the economic climate. Craig Inglis, John Lewis' head of brand ...
Ale brand John Smith's has launched a new iPhone application, Pub Darts....with the third John Smith s People s Darts Championship. The championship allows amateur players to compete ... Turner, senior brand manager, John Smith s, at Heineken UK, said: "The Pub Darts app for the iPhone is a great way for consumers to practise their game in preparation for the John Smith s People s Darts ...
LONDON - John Lewis is running a direct campaign to mark the 10th anniversary of its branch...The campaign, created by integrated agency Kitcatt Nohr Alexander Shaw, will target existing John Lewis Bluewater customers. A postcard will be sent out promoting in-store events, including fashion workshops and cooking demonstrations. The card will carry the line, 'We've helped thousands celebrate ...
Comedian Peter Kay is set to make a return as the John Smith's brand ambassador after a five...Kay, who starred in the John Smith s No Nonsense TV ad campaign from 2002 to 2005, renewed his partnership with John Smith s this weekend at the Grand National at Aintree which is sponsored by the Heineken ... the first week of May. Gareth Turner, senior brand manager at Heineken UK, the brand owner of John Smith ...
LONDON - John Lewis has launched a 'value' range in order to make its Never Knowingly Undersold..., and although John Lewis says it is a key part of the brand, it admits that it is not well understood. John ...
John Lewis, the department store, is upping its online presence by launching a mobile...The site has been created by John Lewis' in-house team in partnership with Usablenet, a third-party mobile-web platform. John Lewis aims to use the site as a precursor to developing a mobile app ... of online selling at John Lewis, said: "Our customers' appetite for mobile commerce has grown enormously ...
Operating profits at John Lewis and Waitrose fell in the year to 28 January 2012, as increased...bonus and tax fell 3.8% to 353.8m. Operating profits at department store chain John Lewis fell 20 ... months. In September John Lewis reported a 54.5% plummet in operating profits in the first six months of 2011 after its infamous Never Knowingly Undersold pledge hit its bottom line. John Lewis attributed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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