Search results for Johnnie Walker

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CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side

Client: Walkers Agency: Hill & Knowlton Campaign: The launch of Salt & Lineker flavoured crisps...Client: Walkers Agency: Hill Salt branded crisps, to exploit Gary Lineker s endorsement of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became ... advertising equivalence for the campaign is estimated to be pounds 603,543, while Walkers claims ...

STOP PRESS: Consolidated to push Which? brand

and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...

Diary: Loat offers #1,000 reward in search for the perfect PR executive

. Not that any old Johnnie will do mind: Loat desires an all-singing, all-dancing modern media wunderkind ...

MEDIA PROFILE: He’s on another Planet with you. Charlie Parsons, managing director Planet 24

, which may be down to presenters Johnny Vaughan and Denise van Outen, or down to the trailers Channel 4 ...

Celeb-driven ads generate more news

The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...

Are advertisers paying too high a price for star turns?

: Channel 5, Walker s Crisps, and now guest appearances on the wrappers of Cadbury chocolate bars ...

NEWS: PR EUROPE

Walker. edited by John-Pierre Joyce ...

COMMENT: PLATFORM; Why PR deserves parity of status in ad culture

, celebrities and controversy. Just check out the coverage for Wonderbra, Gary Lineker s Walker Crisps ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

/Rory McGrath 48 Walkers Crisps Gary Lineker 37 Levis ...

Consumer PR: Targeting the next generation

such as Walkers and McDonald's have been criticised in the past for the use of celebrities in their advertising ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.