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Media for Diageo's pan-Asian campaign for Johnnie Walker has been awarded to Starcom in a review...The $3 million brief, which covers China, Hong Kong, the Philippines, Malaysia, Singapore and Indochina, represents a marked increase in Diageo's spend on the brand. A new campaign for Johnnie Walker Black Label is expected from Bartle Bogle Hegarty in December. ...
LONDON - How the global Johnnie Walker campaign "keep walking" was adapted for the Chinese market....Summary This paper details how the global Johnnie Walker campaign 'keep walking ... to the Johnnie Walker website and producing strong tracking results across China (and also Taiwan) beating ... . Introduction Johnnie Walker s Keep Walking campaign is now ten years old, and has been used in more than ...
in after Johnnie Walker announced he was giving up the slot....was dismissed from Virgin Radio in 2001 for failing to arrive to work on the breakfast show. Walker ... listened to drivetime show in the UK, was announced on Monday. Walker will now concentrate on high ... as necessary. Evans said that to take over the show from Walker, who helped him get his first job at the BBC ...
specialises in sponsorship and currently promotes Diageo's Johnnie Walker sponsorship of Vodafone McLaren
WINNER Title: Johnnie Walker Media agency: Starcom Media director: Caroline Devys Account ... /product: Johnnie Walker Blue Label Marketing director: Peter Dee At £150 a bottle, Starcom's strategy focused on getting Johnnie Walker into the hands of the powerful and discerning business man. The whiskey brand ...
GCap Media is standing by Capital breakfast show host, Johnny Vaughan, and has renewed his contract...and humour that Londoners want from their breakfast show as well as Johnny can, and we are confident that the show will thrive in 2007 with Johnny at the helm and under the guidance of Capital s new programme ...
challenge is expected to come from BBH's "man who walked around the world" ad for Johnnie Walker ...
The agency has had six entries shortlisted for clients including Niquitin, Maltesers, Nokia and Sky. Three agencies, Starcom, ZenithOptimedia and Goodstuff, attracted five shortlisted entries. Starcom's entries for Johnnie Walker, Avon, Barclaycard, Levi's and 20th Century Fox were shortlisted ...
microsite and ads for the launch of Johnnie Walker Green Label, while Agency Republic is working on a ...
Coast, Cory worked at Starcom MediaVest Group on accounts including Johnnie Walker and Lego. Separately ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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