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AKQA has won a place on the Diageo roster after scooping Johnnie Walker's brand-building digital...such as the Johnnie Walker Classic golf events and on the brand's association with the McLaren Mercedes Formula One racing team. Communications will also seek to differentiate the brand's Label variants. Johnnie Walker ... -off web design project. Ben Anderson, the Johnnie Walker global brand director, said the move would ...
LONDON - Johnnie Walker whisky is rolling out a global website to build relationships...The site, developed by Carlson Digital, allows the company to capture data and improve its targeting of existing and prospective customers. Consumers visiting the site will be taken on a "journey" hosted by Johnnie Walker's "striding man" brand icon. The Labels section of the site informs ...
Johnnie Walker whisky is rolling out a global web site to build relationships with consumers...The site, developed by Carlson Digital, allows the company to capture data and improve its targeting of existing and prospective customers. Consumers visiting www. johnniewalker.com will be taken on a 'journey' hosted by Johnnie Walker's 'striding man' brand icon. The Labels section of the site ...
Johnnie Walker and Baileys brands....The drinks giant does not have an agency to handle its global digital Johnnie Walker account after it parted company with Arc Worldwide, citing creative differences. It has yet to emerge how Arc Worldwide's grip on the global Johnnie Walker CRM business will be affected. The agency is currently waiting ...
at the London International Awards for their Johnnie Walker and Lifeline Book work respectively....Landor Associates won in the Best Point of Purchase, Semi-Permanent category for Diageo's Johnnie Walker "Five journeys" campaign. The point-of-sale material included a large piece of rock with a bolt of colour running through it like lightning, with the Johnnie Walker logo underneath. It was surrounded ...
Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine ... Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...
online. Johnnie Walker is handled by AKQA, EHS Brann handles programmes for Baileys and Diageo's classic ...
Republic and Tribal DDB to create digital campaigns for brands including Pimm's, Morgan's Spiced, Johnnie Walker and Smirnoff. The review is the latest in a number of changes to Diageo's marketing arrangements ...
microsite and ads for the launch of Johnnie Walker Green Label, while Agency Republic is working on a ...
microsite and ads for the launch of Johnnie Walker Green Label, while Agency Republic is working on a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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