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Diageo prepares global drive for Johnnie Walker

Diageo has entered talks with London agencies over a contract to promote its iconic Johnnie Walker...confirmed it was 'at the early stages' of thrashing out a PR strategy for Johnnie Walker. Diageo is expected to sustain its ongoing efforts to encourage younger people to consume the drink. Johnnie Walker ... agency to handle a similar campaign for Johnnie Walker was Porter Novelli (PRWeek, 23 February 2001 ...

Porter Novelli wins the global PR brief for Johnnie Walker

Porter Novelli has won the worldwide PR brief for Johnnie Walker, the world s leading whisky brand....Porter Novelli has won the worldwide PR brief for Johnnie Walker, the world s leading whisky brand ... of strategic business development, who will report to Clare Dimond, Johnnie Walker head of global PR. The global brand team for Johnnie Walker is based in Amsterdam. Williams said her team s role ...

Reputation survey: Undercover investigations - Stars survive scandals

The public has still not forgiven Johnnie Walker for drug abuse, but John Higgins and Lawrence...of the public, BBC Radio 2 DJ Johnnie Walker, who admitted to the News of the World that he used cocaine ... the allegations against Walker were published in 1999, showing the public has not forgotten them. But for rugby ...

In the news ... Diageo under fire

closure of two plants in Kilmarnock and Glasgow producing Johnnie Walker whisky.

News Brief: Properganda (sic) to rebrand as 63G

specialises in sponsorship and currently promotes Diageo's Johnnie Walker sponsorship of Vodafone McLaren

Splendid Communications

, Splendid had seen it's Sydney office grow substantially winning 10 pieces of new business including Johnnie

The Week: People news - O'Keeffe joins LIZH + Grime

on Levi's, Unilever and Johnnie Walker. ...

Diageo picks Exposure to boost luxury events PR

Johnnie Walker Blue and Gold Labels, Ciroc vodka, Tanquery No. Ten gin and Gran Centenario tequila ... , explaining that Johnnie Walker Gold Label has a decadent quality so it will become involved in caberet-style events and look at late-night drinking experiences. Last week Johnnie Walker Gold Label co-hosted a ...

Johnny Vaughan chooses Henry's House

TV personality Johnny Vaughan this week chose entertainment specialist Henry's House to manage his PR. MD Julian Henry has been trusted by Vaughan to raise the profile of his new chat-show, which ... with the likes of Parky and Graham Norton. We're looking to ensure Johnny's fans know when and where his show ...

Diageo reviews in-house global comms structure

, Johnnie Walker, Baileys, J&B and Captain Morgan. ...

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