Search results for Johnnie Walker

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Johnnie Walker looks to global DM network

marketing for its Johnnie Walker whisky brand on a global basis....A brief has been sent out for Johnnie Walker Black Label to four unnamed networks, but this is expected to extend to other Johnnie Walker brands. The news comes as spirits advertising in the UK comes ... account in 1999 and has since created the "keep walking" and "fish" campaigns. Johnnie Walker's global ...

Johnnie Walker looks to global DM network

for its Johnnie Walker whisky brand on a global basis....A brief has been sent out for Johnnie Walker Black Label to four unnamed networks, but this is expected to extend to other Johnnie Walker brands. The news comes as spirits advertising in the UK comes ... account in 1999 and has since created the "keep walking" and "fish" campaigns. Johnnie Walker's global ...

Arc lands Johnnie Walker global relationship brief

LONDON - The drinks giant Diageo has appointed Arc to handle relationship marketing for its Johnnie...is initially for Johnnie Walker Black Label. However, it is expected to extend to other Johnnie Walker brands ... asgency for Johnnie Walker was made as spirits advertising in the UK comes under increased government ... , which houses its luxury spirits range including Johnnie Walker Blue and Gold labels. The company ...

Johnnie Walker Scotch launches global site for CRM

LONDON - Johnnie Walker whisky is rolling out a global website to build relationships...The site, developed by Carlson Digital, allows the company to capture data and improve its targeting of existing and prospective customers. Consumers visiting the site will be taken on a "journey" hosted by Johnnie Walker's "striding man" brand icon. The Labels section of the site informs ...

Agencies line up for Diageo online and DM account pitches

for its Johnnie Walker and Baileys brands....The drinks giant does not have an agency to handle its global digital Johnnie Walker account after it parted company with Arc Worldwide, citing creative differences. It has yet to emerge how Arc Worldwide's grip on the global Johnnie Walker CRM business will be affected. The agency is currently waiting ...

Diageo gets into the Spirit with TMW mailer campaign

whiskies, Johnnie Walker Scotch and Tanqueray gin over the festive season.

REVIEW: Guinness UDV adds Tullo Marshall Warren to its roster

Voelkel, and for Johnnie Walker whisky. - General release.

DIRECT BRIEFS: High Street Voucher teams up with Johnny Walker

Radio Two presenter Johnny Walker to offer prizes for his regular on-air Mystery Voice competition

Diageo hands Tonic cross-selling brief

and Gordon's Gin. Tonic will also work on its premium products Tanqueray Gin, Johnnie Walker Black Label ... Diageo hired Arc to handle relationship marketing for Johnnie Walker on a global basis, following a pitch ...

Drinks giant Diageo hands cross-selling brief to Tonic

and Gordon's Gin. Tonic will also work on its premium products Tanqueray Gin, Johnnie Walker Black Label ... month Diageo hired Arc to handle relationship marketing for Johnnie Walker on a global basis, following ...

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