Johnnie Walker launches "Crossroads" ad
20 Feb 2009 | by Noel Bussey
Walking" campaign for Johnnie Walker.
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OPINION: Mills on ... Johnnie Walker
19 Jan 2001 | by DOMINIC MILLS
, according to the latest Bartle Bogle Hegarty ad for Johnnie Walker, that is what we should be thinking about. Pay attention and I ll explain. According to the bumf from Diageo, Johnnie Walker is all about personal courage. It s all about people who conquer their fears and their demons or, as Johnnie Walker puts ...
AKQA scoops digital Johnnie Walker role
19 May 2006 | by Larissa Bannister
AKQA has won a place on the Diageo roster after scooping Johnnie Walker's brand-building digital...such as the Johnnie Walker Classic golf events and on the brand's association with the McLaren Mercedes Formula One racing team. Communications will also seek to differentiate the brand's Label variants. Johnnie Walker ... -off web design project. Ben Anderson, the Johnnie Walker global brand director, said the move would ...
Arc lands Johnnie Walker global brief
09 Jul 2004 | by Claire Billings
The drinks giant Diageo has appointed Arc to handle relationship marketing for its Johnnie Walker...is initially for Johnnie Walker Black Label. However, it is expected to extend to other Johnnie Walker brands ... direct agency for Johnnie Walker was made as spirits advertising in the UK comes under increased ... Reserve Brands Group, which houses its luxury spirits range including Johnnie Walker Blue and Gold labels ...
Johnnie Walker looks to global DM network
04 Jun 2004 | by Claire Billings
for its Johnnie Walker whisky brand on a global basis....A brief has been sent out for Johnnie Walker Black Label to four unnamed networks, but this is expected to extend to other Johnnie Walker brands. The news comes as spirits advertising in the UK comes ... account in 1999 and has since created the "keep walking" and "fish" campaigns. Johnnie Walker's global ...
Arc lands Johnnie Walker global relationship brief
12 Jul 2004 | by Claire Billings,
LONDON - The drinks giant Diageo has appointed Arc to handle relationship marketing for its Johnnie...is initially for Johnnie Walker Black Label. However, it is expected to extend to other Johnnie Walker brands ... asgency for Johnnie Walker was made as spirits advertising in the UK comes under increased government ... , which houses its luxury spirits range including Johnnie Walker Blue and Gold labels. The company ...
Harvey Keitel stars in ad for Johnnie Walker
19 Nov 1999 | by JOHN TYLEE
the first global marketing campaign for Johnnie Walker whisky....the first global marketing campaign for Johnnie Walker whisky. They star in a trio of commercials ... become empty cliches. The campaign will break initially in Johnnie Walker s key markets ... energy behind Johnnie Walker. The commercials were written by James Sinclair, art directed by Ed ...
UDV awards global Johnnie Walker ad assignment to BBH
25 Jun 1999 | by EMMA HALL
Scotch whisky brand, Johnnie Walker....Scotch whisky brand, Johnnie Walker. The appointment of BBH comes only weeks after UDV sacked Lowe ... . Walter Thompson and Leo Burnett. Burnett, the global incumbent on the Johnnie Walker business ... to bring additional creative resource to Johnnie Walker without adding an extra network to our roster ...
The World: Hong Kong - Starcom wins pan-Asian Johnnie Walker media
26 Nov 2004
Media for Diageo's pan-Asian campaign for Johnnie Walker has been awarded to Starcom in a review...The $3 million brief, which covers China, Hong Kong, the Philippines, Malaysia, Singapore and Indochina, represents a marked increase in Diageo's spend on the brand. A new campaign for Johnnie Walker Black Label is expected from Bartle Bogle Hegarty in December. ...
Martin Scorsese to front BBH's TV spot for Johnnie Walker
22 Mar 2002 | by CAMILLA PALMER
campaign for Diageo's Scotch whiskey brand Johnnie Walker....The spot will continue Johnnie Walker's global keep walking strategy, which was launched in 1999 to encourage consumers to strive to achieve their dreams. Previous ads have starred the US actor Harvey Keitel and the Italian footballer Roberto Baggio. The spot, directed by Tony Scott through RSA Films, tracks Scorsese ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
