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Agencies line up for Diageo online and DM account pitches

for its Johnnie Walker and Baileys brands....The drinks giant does not have an agency to handle its global digital Johnnie Walker account after it parted company with Arc Worldwide, citing creative differences. It has yet to emerge how Arc Worldwide's grip on the global Johnnie Walker CRM business will be affected. The agency is currently waiting ...

Diageo brands in ICC World Cup tie

LONDON - Johnnie Walker and Red Stripe are to be official sponsors of this year's ICC cricket World...Johnnie Walker will be the regional sponsor and official whisky for the Asia and Caribbean regions, while Red Stripe will be the regional sponsor and official beer in Jamaica, Antigua and Barbuda. Guinness, meanwhile, has been given official pouring rights at all matches. Other sponsors ...

Walkers hires Diageo marketer Charles Allen

joined Walkers as marketing director of the snack brand's sharing portfolio....marketing manager for Johnnie Walker, and senior marketing positions within its South American operation. ... , marketing director for Walkers brands. Lyons was promoted to his current role last year from marketing director of Walkers' core brands. His responsibilities span the Walkers Crisps, Doritos, Sensations ...

Old Spice scoops Cannes Film Lions Grand Prix

Hegarty s "The man who walked around the world" spot for Johnnie Walker and TBWA\Chiat\Day s "Replay" campaign for Gatorade to take the top prize. The Johnnie Walker ad was the only UK work to win Gold ... seatbelt awareness, while the final Bronze went to BBH, which followed up its Johnnie Walker success with a ...

Diageo awards £40m global Baileys ad business to JWT

The agency pitched against incumbent Bartle Bogle Hegarty and Leo Burnett for the business. Fallon was eliminated at an earlier stage of the pitch. BBH continues as the global agency for Johnnie Walker and JWT already has global responsibility for Smirnoff. Sharon Keith, global brand director for Bailieys ...

Foster's secures deal to become official F1 beer

's hometown of Melbourne. Foster's is also race sponsor. Separately, Diageo's whisky brand Johnnie Walker ... . Johnnie Walker replaces West, which has withdrawn from the sport ahead of a ban on tobacco advertising ...

The Work: New Campaigns - The World

JOHNNIE WALKER - PAINTING - GLOBAL Project: Painting Client: Ben Anderson, brand director, Johnnie Walker Brief: Communicate that Johnnie Walker inspires personal progress with another fresh ... " theme developed by Bartle Bogle Hegarty to promote the Johnnie Walker whisky brand around the world ...

Diageo seeks agency for Smirnoff's relationship marketing task

online. Johnnie Walker is handled by AKQA, EHS Brann handles programmes for Baileys and Diageo's classic ...

W&K's Old Spice ad tipped for Film slot

challenge is expected to come from BBH's "man who walked around the world" ad for Johnnie Walker ...

Diageo names Andy Fennell chief marketing officer

include Johnnie Walker, Guinness, Smirnoff, J B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal ...

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