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Hall of Fame shortlists finalised and deadline extended

Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...

PepsiCo's Walkers wins first-ever Creative Effectiveness Grand Prix at Cannes

CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand...Chocolate and TVNZ, a New Zealand TV programme, picking up one Lion apiece. The Walkers campaign saw ... category, ads had to have won a Lion or been shortlisted at last year's festival. Walkers' Sandwich ...

Biggest brands: Top 100 global brands by value 2009

%) and Johnnie Walker (+42%) all experienced solid growth. Peter Walshe, director of BrandZ, says: 'McDonald ...

Doritos 'late night' by AMV BBDO

Walkers crisp brand Doritos has launched a new campaign to promote two new flavours inspired

Sky marketer scoops top prize at Brand Event Awards

brand event strategy at a music event Orange RockCorps Walkers - Orange RockCorps Best ... Vickers BBDO Walkers - Sandwich Leisure Whynot! Malaysia Night Media ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

Tweet sent to rival Walkers on a celebratory day for Tyrrells earlier this year, he wrote: 'Just heard ... , founded in 2002, was one of the pioneers of the now-mainstream premium crisps market - a category Walkers ... of Tyrrells has an RRP of 69p, making it significantly more expensive than Walkers. 'We operate right ...

KFC ties up with 4Music to support Krushems rollout

, which has been set up by the sponsorship arm of Walker Media, SPP, to roll out promotions across its ...

Marketing's Adwatch of the Year 2011

.59 4 8 Marks Spencer Rainey Kelly Y R/ Walker Media 20 290 33 ... .86 95.13 8 - Currys PC World M C Saatchi/ Walker Media 22 202 ... .28 19 19= KFC Bartle Bogle Hegarty/ Walker Media 10 97 17.99 29 ...

Marketing's Adwatch of the Year 2009

.18 13 4 Marks Spencer RKCR Y R/Walker Media 10 152 16.82 43.23 14 10 DFS Uber ... KFC Bartle Bogle Hegarty, Duke/Walker Media 13 136 13.69 21.75 18 - Foxybingo.com Biscuit/Concord, Walker Media 8 132 3.89 4.27 19 15 Danone RKCR Y R/Mediaedge:cia 12 ...

Biggest brands: Top 10 brands by product category 2008

and indulgence. Walkers Baked crisps saw 56% growth, but the mother brand also performed well. Walkers' regular ... . Yet the only brand to lose sales last year was another Walkers brand - Sensations. When it launched it performed strongly on the back of interesting new flavours and a premium positioning. While Walkers focuses ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.