Johnnie Walker launches "Crossroads" ad
20 Feb 2009 | by Noel Bussey
Walking" campaign for Johnnie Walker.
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Johnnie Walker plots Diwali push
24 Oct 2007
, with a series of promotions for its Scotch whisky brand Johnnie Walker Black Label....The activity will include the launch of a loyalty card in restaurants and bars in areas with a high Asian demographic. Those redeeming the cards, which reward consumers for purchases of the spirit, will receive prizes and a chance to attend next year's British Grand Prix at Silverstone. Johnnie Walker Black ...
Johnnie Walker appoints for global push
20 Apr 2000 | by CORDELIA BRABBS
UDV has named Stephen Morley as the new global brand director for its Johnnie Walker whisky....UDV has named Stephen Morley as the new global brand director for its Johnnie Walker whisky ... Smirnoff, Johnnie Walker and Baileys. Morley reports to Rob Malcom, UDV s global marketing ... , a tightrope walker performing thousands of feet in the air and a Moscow fireman. The theme ...
Johnnie Walker in global malt push
27 Oct 2004
Johnnie Walker Green Label whisky brand....The product, bottled at 15 years old, used to be known as Johnnie Walker Pure Malt, but only had limited availability. The global roll-out, which begins in the US and Taiwan this Christmas, will mark the first time it has had broad distribution. After BBH, a Diageo roster agency, creates the launch ...
AKQA scoops digital Johnnie Walker role
19 May 2006 | by Larissa Bannister
AKQA has won a place on the Diageo roster after scooping Johnnie Walker's brand-building digital...such as the Johnnie Walker Classic golf events and on the brand's association with the McLaren Mercedes Formula One racing team. Communications will also seek to differentiate the brand's Label variants. Johnnie Walker ... -off web design project. Ben Anderson, the Johnnie Walker global brand director, said the move would ...
Johnnie Walker activity to target British Asians
30 Jun 2004 | by Mark Sweney
Johnnie Walker to British Asians..... The activity will include events, advertising and PR, and will focus on Johnnie Walker Black, the most popular ... market has been in decline over the past decade, falling 4.3% year on year in 2003. Johnnie Walker ... , which includes the Johnnie Walker Blue and Gold labels. ...
Arc lands Johnnie Walker global brief
09 Jul 2004 | by Claire Billings
The drinks giant Diageo has appointed Arc to handle relationship marketing for its Johnnie Walker...is initially for Johnnie Walker Black Label. However, it is expected to extend to other Johnnie Walker brands ... direct agency for Johnnie Walker was made as spirits advertising in the UK comes under increased ... Reserve Brands Group, which houses its luxury spirits range including Johnnie Walker Blue and Gold labels ...
Johnnie Walker looks to global DM network
07 Jun 2004 | by Claire Billings,
marketing for its Johnnie Walker whisky brand on a global basis....A brief has been sent out for Johnnie Walker Black Label to four unnamed networks, but this is expected to extend to other Johnnie Walker brands. The news comes as spirits advertising in the UK comes ... account in 1999 and has since created the "keep walking" and "fish" campaigns. Johnnie Walker's global ...
Johnnie Walker looks to global DM network
04 Jun 2004 | by Claire Billings
for its Johnnie Walker whisky brand on a global basis....A brief has been sent out for Johnnie Walker Black Label to four unnamed networks, but this is expected to extend to other Johnnie Walker brands. The news comes as spirits advertising in the UK comes ... account in 1999 and has since created the "keep walking" and "fish" campaigns. Johnnie Walker's global ...
Arc lands Johnnie Walker global relationship brief
12 Jul 2004 | by Claire Billings,
LONDON - The drinks giant Diageo has appointed Arc to handle relationship marketing for its Johnnie...is initially for Johnnie Walker Black Label. However, it is expected to extend to other Johnnie Walker brands ... asgency for Johnnie Walker was made as spirits advertising in the UK comes under increased government ... , which houses its luxury spirits range including Johnnie Walker Blue and Gold labels. The company ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
