PG Tips is 'most engaged with' UK brand on Facebook
14 Mar 2012 | by Sarah Shearman
page posts were themed around the TV creative featuring Johnny Vegas and brand character Monkey ...
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Think BR: For brands, little and often will win out on Facebook
21 Mar 2012 | by Angus Wood
The Brits love their tea, so perhaps it s not surprising that the consumer brand that topped iProspect UK s February Facebook Engagement Index was PG Tips . The brand s distinctive tone of voice, provided by Johnny Vegas and Monkey, appeals to our national obsession. So maybe PG Tips had a head ...
Survivors UK 'real men get raped' by Johnny Fearless
07 Feb 2012
campaign by the start-up Johnny Fearless.
Crayon nets Grant's global digital task
02 Feb 2012 | by Matthew Chapman
Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency. The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine ... Johnnie Walker, has led the alcohol sector's adoption of social media via a multi ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...
Mobile retail service Simply Tap prepares launch
28 Mar 2011 | by Daniel Farey-Jones
M S executive chairman Sir Stuart Rose as non-executive chairman, and Johnny Hornby, the co ...
Boden moves into social commerce space
11 Mar 2011 | by Katherine Levy
The site has been created by BeAddictive, which describes itself as a social loyalty platform, and will reward Boden customers with loyalty points for actions they take on the site that can be converted into "money-can t-buy" gifts, such as lunch with founder Johnnie Boden. BeAddictive will take a revenue ...
PROMOTIONAL FEATURE: Creating Diageo art on the digital canvas
11 Nov 2010 | by Simon Sankarayya
, Johnnie Walker and Smirnoff. Andy Fennell, Diageo s chief marketing officer, is the man who ensures ... with the desire to delight, which means we need some form of artistic expression. The Johnnie Walker video ... Johnnie Walker is in double-digit growth. Advertising is often a mixture of art and science. How do you ...
Think BR: Anti-social media
09 Nov 2010 | by Dave Bedwood
Johnny Cash, Kenny Rogers, Elvis, etc, fraternising with the proletariat. They created 'star' quality ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
today. Entries included digital-only ads such as Johnnie Walker s The Man Who Walked Around the World ... undersold Credit: Adam Eve Brand: Johnnie Walker Execution: The man who walked around the world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
