Diageo backs Jeremiah Weed bourbon-flavoured brews
10 Jan 2012 | by Matthew Chapman
The company is backing the 4% ABV bottled beer as part of its strategy to extend into new drinks sectors. It is believed initial activity will focus on experiential work intended to appeal to young men. Marketing agency Johnny Fearless will carry out the work. Diageo launched the Jeremiah Weed Root Brew ...



