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How digital can turn a great story into a super-franchise

in the spring of 1967 and has since spawned four successful films starring Johnny Depp, video games, merchandise ...

Trading places: this week's people moves

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...

RAJAR Q1 2012: Views from the radio advertising buyers

Absolute Radio portfolio to the 3 million mark; the post-Johnny Capital Breakfast show remains number one ... . "It s good to see life after Johnny Vaughan, with 95.8 Capital FM's new breakfast pairing of Dave Berry and Lisa Snowdon achieving more listeners than Johnny [Vaughan] had a year ago. A hugely positive ...

RAJAR Q1 2012: Reactions from the station owners

as Johnny Vaughan joins Absolute Radio to celebrate the arrival of the 'greatest show on earth' to Great ...

RAJAR Q1 2012: Capital and Magic scrap for London listeners

, after Johnny Vaughan's departure from its breakfast show, but Bauer's Magic 105.4 surpassed it in terms...Capital FM now has a weekly reach of 2.27 million, up from 2.18 million in the first quarter of 2011 and up 0.7% from the last quarter of 2011. In the first set of results since Dave Berry took Johnny Vaughan's seat next to Lisa Snowdon, the Capital breakfast show kept its commanding lead with 1 ...

PG Tips launches Easter ad

The humorous ad, created by Mother, once again sees Johnny Vegas and Monkey on a hill, having a picnic. As Vegas struggles to find words to describe how fresh the PG Tips Special Moments range tastes, an exasperated Monkey is whisked away by a swooping eagle and is dropped into its nest, which ...

Trading places: this week's people moves

-Smith . ( Campaign ) Johnny Vaughan , the former Capital Radio breakfast host, is to join Absolute Radio ...

Johnny Vaughan to join Absolute Radio for Olympic show

Johnny Vaughan, the former Capital Radio breakfast host, is to join Absolute Radio to present a two..., between 6pm and 8pm. Clive Dickens, chief operating officer Absolute Radio, said: "Johnny is at the top ...

Think BR: For brands, little and often will win out on Facebook

The Brits love their tea, so perhaps it s not surprising that the consumer brand that topped iProspect UK s February Facebook Engagement Index was PG Tips . The brand s distinctive tone of voice, provided by Johnny Vegas and Monkey, appeals to our national obsession. So maybe PG Tips had a head ...

PG Tips is 'most engaged with' UK brand on Facebook

page posts were themed around the TV creative featuring Johnny Vegas and brand character Monkey ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.