Boris urges London to be the "best brand on the planet"
01 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
Mayhew Jonas heading the team as the interim chair. She is also chairman of the New West End Company ...
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Toyota targets younger drivers with £7.5m Yaris push
09 Aug 2011 | by Alex Brownsell
. The TV ads, by Saatchi Saatchi, have been directed by renowned pop music video creators Jonas ...
Mayor to launch unified agency for London
01 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
The agency has been created to "promote London with one single voice", and will be led by the interim chair, Dame Judith Mayhew-Jonas, chairman of the New West End Company. The agency will have the responsibility of promoting the capital as a destination to visit, work, invest and study in, and has been ...
Boris merges VisitLondon into new marketing agency
21 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
-ordinated and strategic approach" to promoting the capital internationally. Dame Judith Mayhew Jonas, chairman ...
Penfolds and Wolf Blass wines marketer departs
04 Oct 2010 | by Gemma Charles
of regional manager Southern Europe. The business unit in the Nordics is now headed up by Jonas Hillergren ...
Amanda Andrews on Media: Will global X Factor pay?
10 Dec 2009 | by Amanda Andrews
to the full - just think of Hannah Montana, the High School Musical franchise or the Jonas Brothers. Creating ...
London's Oxford Street and Regent Street start co-operating on Christmas promotions
14 Sep 2009 | by Joe Thomas
of the biggest festive celebrations the capital has ever seen'. Dame Judith Mayhew Jonas, Chairman of the New ...
Wooing women: LG Electronics to sponsor events that connect with female consumers
30 Jun 2009 | by Fiona Ramsay
to drive stronger brand awareness with women. Upcoming events include Tom Jones, James Morrison, Jonas ...
KAO redoubles efforts in UK beauty market
07 Apr 2009 | by Amy Golding
's prestige, Kao called in music video director Jonas Akerlund, who has worked with the likes of Madonna ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
