The Work: Private View
16 Jun 2006
CREATIVE - Jonathan Burley, creative director, Leo Burnett...can undertake Agency: Publicis Writer: Robin Garton Art director: Alistair Ross Director: n ...
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, which features the relatives of celebrities, including Robbie Williams' dad, Jonathan Ross' mum
CREATIVE - Jonathan Burley, creative director, Leo Burnett...can undertake Agency: Publicis Writer: Robin Garton Art director: Alistair Ross Director: n ...
LONDON (Brand Republic) - Internet toy retailer Toyzone.co.uk has followed US rival dotcom eToys and is to close after failing to raise additional investment. Toyzone, which was backed by TV personality Jonathan Ross and PR guru Matthew Freud, raised about 2m when it launched late in 1999, but failed to beat ...
Christ. Just back from a pitch, adrenaline sweat barely dried beneath the arms of my now-beginning-to-look-equally-baggy-eyed suit (pitches, weddings, funerals, bar mitzvahs), and there, squatting amid the rat's nest of my desk, is the Private View jiffy bag. Glaring at me reproachfully, muttering darkly...
Now here's a crazy thing.
Those fuckers at Campaign are out to get me, I reckon. You see, I wanted to be all warm and smiley and deeply, profoundly empathetic with my first Private View, like an advertising version of the Lovely Princess Di without the steering-wheel tiara. There are enough people to hate me without adding other...
The world increasingly respects scale. Big is better. So landmarks of monstrous proportion are the creative hot trend. Making a statement on a vast canvas conveys stature, confidence, has novelty and demonstrates boldness. It s like New York, only here and in your face. So the wrapping of Selfridges...
I think there is a new Bond film out. I could be wrong but that Daniel Craig is everywhere. Entertaining us (not) on Jonathan Ross, pouting down from posters and staring in Sony's (5) TV ad for HDTV. This spot is beautiful for its simplicity. Close-up on Craig (so far, so good), pull out to a midshot ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.