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Justin Bieber promotes anti-acne skincare range

Justin Bieber, the teen Canadian pop star and internet sensation, has been signed up by teenage

Helen Edwards joins Marketing

LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining...Edwards has an MBA from London Business School and a PhD in Marketing from Bath University. She ... and Warwick University, Edwards is co-author of Creating Passion Brands: how to build emotional brand connection with consumers. Edwards joins Marketing 's highly regarded line-up of columnists including ...

NEWS IN BRIEF: Edwards fronts campaign

Jonathan Edwards, the triple jump star, is fronting a 2m campaign for laser eye specialists

Nectar switches to Barraclough Edwards Chamberlain

moved its £2.6m direct marketing account into Barraclough Edwards Chamberlain, bringing to an end its

Helen Edwards on Branding: Chalk and cheese

. Helen Edwards, PPA Columnist of the Year (Business Media), has a PhD in marketing and an MBA from London ...

Helen Edwards on Branding: Apple of their eye

? - Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...

Helen Edwards on Branding: In with the in-crowd

, and these are still, usually, the product of single minds. Helen Edwards has a PhD in marketing, an MBA from London ...

Helen Edwards on Branding: Innovating for austerity

Edwards has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand, where ...

Helen Edwards on Branding: The third way

. As for some kind of 'merger', well, we'll know soon enough. Helen Edwards has a PhD in marketing, an MBA ...

Helen Edwards on Branding: The challenge of the dual

Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.