Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
activity, who needs myopic specialists? Helen Edwards has a PhD in marketing, an MBA from London ...
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Helen Edwards joins Marketing
27 Apr 2010 | by Gareth Jones
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining...Edwards has an MBA from London Business School and a PhD in Marketing from Bath University. She ... and Warwick University, Edwards is co-author of Creating Passion Brands: how to build emotional brand connection with consumers. Edwards joins Marketing 's highly regarded line-up of columnists including ...
Helen Edwards on Branding: Back to basics
24 Nov 2010 | by Helen Edwards
of time and aggravation. Helen Edwards has a PhD in marketing, an MBA from London Business School ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
fundamental level: to remind us all that inside every consumer is a person trying to get out. Helen Edwards ...
Helen Edwards on Branding: The toughest audience
06 Oct 2010 | by Helen Edwards
audiences don't come any tougher than that. - Helen Edwards has a PhD in marketing, an MBA from London ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
? - Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Helen Edwards on Branding: The challenge of the dual
22 Sep 2010 | by Helen Edwards
are you doing in the circus? - Helen Edwards has a PhD in marketing, an MBA from London Business School ...
Helen Edwards on Branding: In with the in-crowd
14 Jul 2010 | by Helen Edwards
, and these are still, usually, the product of single minds. Helen Edwards has a PhD in marketing, an MBA from London ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
. As for some kind of 'merger', well, we'll know soon enough. Helen Edwards has a PhD in marketing, an MBA ...
Helen Edwards on Branding: Not all it's cracked up to be
06 Dec 2010 | by Helen Edwards
at the back with the servants, where it's probably more fun. Helen Edwards has a PhD in marketing, an MBA ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
