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Helen Edwards joins Marketing

LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining...Edwards has an MBA from London Business School and a PhD in Marketing from Bath University. She ... and Warwick University, Edwards is co-author of Creating Passion Brands: how to build emotional brand connection with consumers. Edwards joins Marketing 's highly regarded line-up of columnists including ...

Helen Edwards on Branding: In with the in-crowd

, and these are still, usually, the product of single minds. Helen Edwards has a PhD in marketing, an MBA from London ...

Helen Edwards on Branding: The third way

. As for some kind of 'merger', well, we'll know soon enough. Helen Edwards has a PhD in marketing, an MBA ...

Downing Street's Justin Forsyth takes chief executive role at Save The Children

Justin Forsyth joins from working for former prime minister Gordon Brown and before that, Tony Blair. During his time at Downing Street, Forsyth co-ordinated the comms strategy around last year s G ... and at home continues to grow. Justin brings enormous experience and commitment and I have no doubt he ...

Public Sector: North Yorkshire fills comms post

North Yorkshire County Council has bagged Leeds City Council's head of communications Helen Edwards....chief executive Justine Brooksbank said a key part of Edwards' role would be to tighten internal comms ... Edwards replaces Ben Hayes, who retired in December after less than a year. The role was a ... Industry. Edwards will take the top comms role at North Yorkshire in mid-April. She has been heading ...

PUBLIC SECTOR: Edwards leads projects at Aged charity

Help the Aged, the care charity for old people, has appointed Julie Edwards to head special...Help the Aged, the care charity for old people, has appointed Julie Edwards to head special projects management within its corporate relations unit. She controls a team of six account managers who ... companies. Edwards joins from Crowcroft and Partners and will report to Help the Aged s marketing head ...

Helen Edwards on Branding: A masterful exchange

, human voice of marketing in industry's top-level conversations. - Helen Edwards, PPA Columnist ...

Helen Edwards on Branding: Being patient with choice

there and start marketing the true benefits of choice. It won't be easy. Helen Edwards, PPA Columnist ...

Helen Edwards on Branding: Win by finishing second

-favourites can finish first. In branding, the dynamics of AV are nothing new. - Helen Edwards has a PhD ...

Helen Edwards on Branding: Revise your social skills

- bars, streets, offices, gyms, shops, trains and, even today, over clothes lines. Helen Edwards has a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.