Helen Edwards on Branding: Friendly fire
06 Jul 2011 | by Helen Edwards
Edwards, PPA Columnist of the Year (Business Media), has a PhD in marketing, an MBA from London Business ...
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Helen Edwards joins Marketing
27 Apr 2010 | by Gareth Jones
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining...Edwards has an MBA from London Business School and a PhD in Marketing from Bath University. She ... and Warwick University, Edwards is co-author of Creating Passion Brands: how to build emotional brand connection with consumers. Edwards joins Marketing 's highly regarded line-up of columnists including ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
. As for some kind of 'merger', well, we'll know soon enough. Helen Edwards has a PhD in marketing, an MBA ...
TUI axes marketing director Edwards in radical overhaul
15 Sep 2004 | by Daniel Rogers,
brands, made marketing director Hugh Edwards and communications director Sonia Davies redundant yesterday...to Rothwell, who has taken over as interim managing director. Edwards has left the company, having held ... . Edwards took Thomson Holidays back on to TV with the first major branding campaign for three years earlier ...
Helen Edwards on Branding: creating fame through advertising
09 Mar 2011 | by Helen Edwards
. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Helen Edwards on Branding: Whose brand is it anyway?
23 Jun 2010 | by Helen Edwards
that best suits your long-term interests. Your brand deserves nothing less. Helen Edwards has a PhD ...
Helen Edwards on Branding: Rebranding made easy
16 Jun 2010 | by Helen Edwards
, it changed its name - to easyJet. - Helen Edwards has a PhD in marketing, an MBA from London Business ...
Helen Edwards on Branding: Revise your social skills
09 Jun 2010 | by Helen Edwards
- bars, streets, offices, gyms, shops, trains and, even today, over clothes lines. Helen Edwards has a ...
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
Paxman. - Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...
Helen Edwards on Branding: Slavery doesn't pay
26 May 2010 | by Helen Edwards
airline seats, scanning supermarket goods and assembling their IKEA Vika Amon. Helen Edwards has a PhD ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
