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Flack: Flack's week

Tower turned into the Star Wars-themed 'world's biggest lightsaber' and a KFC ad that could be seen from ...

Goodwill at stake for fast-food firms

King and KFC. Thirty-two per cent saw McDonald's as offering the best value for money, but 40 per ... THE BEST REPUTATION? Burger King 7% Domino's 9% KFC 8% McDonald's 20% Pizza Hut 14 ... King 5% Domino's 5% KFC 11% McDonald's 32% Pizza Hut 10% Subway 13.5% Wimpy 1 ...

Hit or Miss? - KFC revises catchprase in bid to portray healthier image

Not finger lickin' KFC has announced plans to drop its famous 'Finger Lickin' Good' catchphrase...HOW I SEE IT - NICK MURRAY-LESLIE, CEO, CHATSWORTH Of course, all fast food joints get a kicking from the obesity police, but at least KFC 's chicken has some protein. Consumers understand 'good' to mean wholesome, not just tasty. A genuine attempt to reduce salt and hydrogenated fat levels ...

Power players of social media: PR

for KFC's 'face from space' campaign. This featured a giant image of KFC's Colonel Sanders on the ground ...

Lansons holds on to PRCA's large consultancy of the year award

award for its work with KFC. PRCA chief executive Francis Ingham said: The judges were impressed ...

Opinion: From our Readers - Did KFC overplay the Twitter effect?

KFC recently demonstrated the power of Twitter for consumer brands. Or did it?...A KFC voucher hit Twitter and the result was a huge upturn in sales and so many web hits that the KFC site crashed. Hurrah! Marketing has a new Mecca. The recession is over - all we need is a 140 character tweet. Well, kind of. KFC's story is a great example of the newest marketing technique being ...

Huge leap in government PR spend

include Nestle and KFC - for its anti-obesity drive. £540m - Overall spend (turnover) through the COI ...

Peta hits back at Burger King perfume with a parody called Gore

-purveying fast food chains including McDonald's, KFC and Burger King, critical of their records on animal welfare ...

McDonald's, KFC and Burger King in healthy food pledge

LONDON - McDonald's, KFC and Burger King are among six well-known fast-food brands that have

KFC signs Ketchum for wide-range brief

KFC has turned to Ketchum for a newly created CSR, corporate and public affairs brief....revealed that KFC was on the hunt for an agency to 'proactively shift brand perceptions' (PRWeek, 20 June ... in reputation management, CSR, brand comms, public affairs and employee engagement from across the agency. KFC ... and public affairs. The new brief follows attacks from animal rights charity Peta, which claims KFC ...

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